Break Down an Audio Interview Into Segments

How can you break down your audio into segments that can be used as an audio?  I have on my audio clips a page, like once you’re into my site where I have all the listings of all the audios. I have this 45 minute audio recording which is nothing but clips from all my interviews. I learned this when I would edit my own interviews so I would listen to the interview and if I’m listening to something I’m say or if I’m listening to something the expert is saying and he says it with passion and emotion and your ears perk up. Like if you are sitting in a restaurant and you’re listening to back chatter and you hear someone say something that captures your attention and you kind of pay attention a little closer.

There are points in an interview where something really powerful will be said and you can look for those points in an interview and edit them out and use that in a promotion. So all my interviews a lot of them start with a commercial like that, just like in a movie that key high point of the interview and then I have a little music right after, like the signature music. That is just the way I’ve done it ever since the beginning and I think it’s good and kind of adds excitement at the very beginning of the interview and that’s how you do it. Just listen for something.

Just like when you are looking for a headline for a sales letter and let’s say you’re listening to an audio interview for stuff that you’re going to use for the content of your sales letter. Your prospect will write the headline for you many times. So that headline is similar to a promotional piece that you could use to promote the interview.

You can break it up and have 5 or 10 of those pieces all through the interview and string them all together. That is how you do it.

7 Ways to Use Website Audio in Your Marketing Arsenal

Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.

In the past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. Now, you can use audio to multiply the impact of your message and create stronger bonds with your visitors.

Audio’s power comes from its ability to engage more of your visitor’s senses. The more senses you engage, the easier it will be to effectively communicate. Instead of just reading your words and looking at your picture, you can communicate with your voice – and the voices of your clients.

The power of audio can be appreciated by comparing the newspaper column version of Tom and Ray Magliozzi’s Car Talk with the program aired each week on National Public Radio. Although the newspaper column and radio program address the same topics, it’s far more fun to listen to Car Talk – where you can experience Tom and Ray’s intonations and phrasing – than to read the same words.

Here are some of the ways you can employ audio on your website:

– Welcoming messages. You can create closer emotional bonds with website visitors by personally welcoming them to your site and introducing some of the features they should explore.

– Testimonials. Audio testimonials are far more powerful that written testimonials, especially if you include a photograph of the individual speaking the testimonial. The next best thing to a face-to-face referral is a recording of a client explaining their satisfaction with your product in their own words.

– Guarantees. Your satisfaction guarantees gain impact when you deliver them in your own voice. Place them on your order form, at the point of sale. People are inherently cautious about ordering products and services from the Internet. Reassure them that their credit card and personal information are safe with you.

– Seminars and teleconferences. Short excerpts about upcoming events can make your event even more appealing. Snippets from past seminars can whet visitors’ appetites for more.

– Tips. Add interest to your site by describing an audio ‘tip of the day’ or ‘tip of the week’ in your own words. Be sure to offer access to previous tips, too.

– Audio postcards. You can include audio invitations and testimonials as links in email sent to clients and prospects. To arrange an audio testimonial, simply provide your client with a phone number and password, and invite them to call up and express their satisfaction with their purchase from you. Audio postcards are a great way to stay in contact with your clients and prospects with an announcement of an upcoming product or service. They are also a quick way to acknowledge a special occasion.

– Streaming audio can be used to allow visitors to playback longer events, like seminars or teleconferences.

When you add audio to your website, allow your visitors to maintain control. Don’t begin playing your message when the webpage loads. Instead, invite visitors to ‘click here’ to hear your voice. Keep your messages as short and concise as possible.

And avoid ‘scripting’ your introductions and guarantees. Write down the key ideas you want to communicate, but deliver them in your own words as conversationally as possible.

Web audio is no longer a futuristic luxury. Web audio is here now and it’s as close as your telephone. It is an affordable and easily added feature that can set you apart from the competition and help communicate your message with added impact.

How to Record Digital Audio Without Doing a Phone Interview

Anyone can record an interview by phone using very inexpensive equipment. Here in the use I would recommend you buy a simple microphone that you can pick up at an electronics store like RadioShack.

If you have a computer, you can plug that microphone into your computer’s microphone jack.

Next you look for inexpensive or free software where you just click the play button on your software and you start talking in to your microphone on your computer.

If you’re a practitioner and have expertise you can talk your audio products into the microphone without doing an interview with another person.

And once it’s done, you can save that recording as a digital mp3 file or a wav file.

Then save that file to a folder on your computer. If you choose to you can do some simple editing to the audio file. Once you edit and saved the recorded audio, you now have an audio information product.

You now have valuable information that you own. You have taken ideas and maybe case studies and experience and you’ve captured it forever.

You have got that expertise into an audio recording which can serve you very well.

You can use this recording as a free download to educate potential prospects. You can put the recording on a CD or have it transcribed into a word for word transcript.

Or this expertise can be sold and distributed without actually having to be there or to deliver it face to face or one on one.

Recorded audio is the most powerful marketing took known to man.

Break an Audio Interview Into Parts

If you’re conducting an audio interview with an expert, it’s quite possible that the interview could go for a long time.

Most of my interviews tend to be about an hour in length. I have conducted some though that are two, three or even six hours in length.

Now I could leave these interviews as they are. But I actually think that I would be decreasing the value of the product that way. The reason is that one audio file of say, three hours, has a perceived value. But it has more value if I break it down into six 30 minute sessions.

The files are quicker and easier to download when they are broken down this way.

And it suits my clients need I think a little better.

It’s not unusual for some of my clients to download one part of an interview one day.

And then come back again later to download the rest.

Another reason I tend not to make my files too long is in case I want to convert the format.

When creating products, I sometimes convert digital MP3 files into an audio CD Rom.

Unlike the MP3s, the capacity on those CDs is 70 minutes.

In other words, if I have an interview that goes for 71 minutes, I’d have to use another CD…

Which doesn’t make sense.

I mean when pay more money in duplicating and printing, when through some simple planning, you can avoid doing so?

So, break those interviews into parts.

The people listening to them will appreciate the shorter format…

And so too will your hip pocket.

The Most Extreme Online Services For Recording Audio Interview

I think that my phone and my Sony digital recorder is the most extreme and best way to record audio interviews. There is a great service that one can use to create play buttons for your web site to deliver audio interviews online. I’ve been using this service for six years and that is how I put most of my playable audio on my website where people can listen online.

It’s $29 a month for the service and they’ll host all interviews on their server. They have huge servers that will host all the audio and they have a back panel where you can get to any of your audio. You can create different color buttons. You can create different style buttons. Once you upload an audio you can take some code and send it in an e-mail. There’s a lot of real time saving advantages with this service that I’ve used for years. I would definitely highly recommend it.

There’s probably twenty different solutions. I’m just telling you the way I do it and what works for me, it’s what I’m comfortable with and I think a lot of people are like that, if they learn. I’m sure there’s a lot of people using software, Word versions, from years and years ago. You learn something, you don’t want to have to re-learn it.

So if it works and I’m comfortable with it and I don’t have to invest the time to re-learn some new software, I’m going to stick with what I know and that’s what I’ve been doing in the past; but I’m real happy with this Audio Terminator for my audio interview needs.

What Questions Will Have Maximum Impact in an Audio Interview?

To make a maximum impact in your audio, you want to make sure that your interview is matched to your market. You want to think about, what’s the purpose of the interview? The people listening to it, are they listening to things that they really want to know about, and that’s why you’ve got to do your research. That’s why you’ve got to use an Ask campaign. That’s why you want to dig deep when you’re looking in indexes of books on Amazon, or you’re looking at websites. You’re looking at the bullets.

You absolutely have to be a good listener. Not chiming in. Let them do most of the talking, which is fine, just ask the questions and kind of shut up.

One thing you definitely don’t want to leave off is a call to action. You want to tell your listener what to do, not only at the end. You may want to tell them what to do fifteen minutes into the interview. You may want to tell them what to do thirty minutes into the interview, and you may want to tell them what to do right before the end of the interview.

You want to make an offer. You want to make it risk free. You want to direct them to a website. You want to have them pick up a phone and call you. So, call to action, at the end of that interview, what do you want that listener to do. Tell them what to do. That you should never leave off.

Audio Interviews With Big Names – How to Land One

If I was just starting my information product business and had no profile, this is what I’d do in order to get started.

I’d quickly try to establish myself as an expert. But I’d leverage off the expertise of others.

Now the top guys in your industry or field may not know you. But they do know each other.

So, I’d try to position myself as a kind of public relations expert.

I’d go to each expert in the field I’m interested in and say: “I’ve got this idea. I’m putting together a book with a compilation of audio interviews on the world’s greatest copywriters”.

And if my field was something else, say music or health, I’d do exactly the same thing. I’d try to talk to them on the phone and really project a passion for what I was proposing. 

But if I couldn’t get them on the phone I’d try to project it in an email. I’d say: “I’m planning on interviewing Bob Bly, Clayton Makepeace, Joe Vitale, John Carlton and Ted Nicholas. I’d also like to interview you”.

I’d explain that I’m going to turn the interviews into transcripts which in turn will become a book that I plan on getting up on Amazon. I’d tell them about a Web site dedicated to the book.

That I’d be doing joint ventures…And that “I’m going to promote this like you wouldn’t believe”.

They’d be crazy not to come onboard.

Why?  Because by grouping them with other experts in their field, I’m reinforcing the perception that they too are an expert.

Plus, I’m doing all the promotion and distribution that they can leverage of.

Think about all the experts who contributed to the smash hit documentary, the Secret; people like Bob Proctor and Jack Canfield.

How better known are they because of their participation in that film.

It’s a no-brainer when you think about it. Try it some time.

Using the Unspoken Word

Now, more than ever, business professionals are using the “spoken word” to get their messages across to visitors. It is a growing consensus among web business professionals that people will spend more time on a website listening to what the speaker has to say, while at the same time, browsing over the written content. The contention being that hearing an actual voice will instill a certain amount of (instant) trust or credibility to the speaker and the products or services, and increase the probability of a sale.

Debbie Barth of NC Women’s Network uses audio as a greeting and to explain the purpose of her networking website. She also uses audio on her site to give other business professionals exposure to their products or services via personal, one-on-one interviews. NC Women’s Network also helps people who want to add their “special message” to their website, but are not quite sure how to go about it.

Obviously, audio is not new to website promoters. Special effects and music have been around forever. However, there is an increasing trend to add welcome greetings, product summaries, and podcasts directly on the websites to entice visitors to stay a little longer and, hopefully, increase their sales potential.

Maybe the most important value of adding audio and podcasts to a website is that spiders (web-crawlers) love audio, podcasts, and rss feeds (audio content is a nice appetizer), thus increasing the potential of higher rankings in search engines.

Good content is certainly “King” to a website, and now, that includes good audio content as well.

Website: http://www.ncwomensnetwork.com

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(toll free) 1-888-238-1314

Get Prospects to Actually Listen to Your Audio Interviews

How do you get prospects to actually listen to your interviews?  You are always going to have some people who toss your information. Probably a majority of the people and it depends on how you distribute the audio. If you give them the choice and you’ve described the audio of what they are going to listen to and you’ve done a good job on the production there is a good chance they won’t toss it if they are in the market for what you have created for them in that interview.

They’ll toss it if you give them a poor interview, if you’re asking questions that they don’t want to know. If you’re not covering the information through your research that they need to know. All the mistakes we’ve talked about will get them to toss your recording. But if you’ve done it right and matched your message and your expert to your market there is no reason they should toss it. If you are taking your interview and mailing it to every name in the phone book, yeah, they are going to toss it because its junk mail.

If you give people the choice to download and absorb the information on their time, by their own choice and they’ve qualified themselves by the description, the headline, of what this interview is about and what you promised to deliver, they will listen to your interview and they will listen to all of it and whatever you can provide them. I have people who tell me they’ve listened to every interview on my site. They have listened to 100 hours of my interviews. So if your content provides value they will listen to it.

Streaming Audio – What Is It and What Are the Advantages?

Streaming audio is a method of listening to an audio track on the internet, while it is being received, rather than having to download an entire file first. In a traditional download sense, when you want to listen to an audio file, you need to first start a download. Only when the complete file has downloaded, can your audio player start to replay the audio track. However, with advances in technology, it has been necessary to find alternative ways of playing back downloaded audio files.

To expand on this issue a little further, it is now possible to listen to radio stations on the internet, live, as well as specific concerts, and other applications are being developed all the time. However, if you think about it, radio stations that broadcast twenty four hours a day are not creating special files for each song online. They are just taking their audio output and sending it through a computer program to be streamed on the internet. Naturally, the big advantage is that audio in this way can be picked up, or started from any point, and then picked up again later, after a pause if you wish. Equally, it is an emerging technology and is thus becoming faster to start up from the opening of your various audio monitoring programs.

In addition, it is possible to also record streaming audio files into smaller chunks of audio for your own use. Several popular programs exist for this, and one free one is called Audacity. It is essentially a case of setting it up correctly in order to record the audio from your computer. Essentially, instead of using the audio microphone as the input, you can select the audio source or your computer’s sound card. This is driven by the audio input button, and the options displayed will vary from computer to computer, depending on your machine’s configuration.

More and more material is being streamed online, rather than just made available as pre-made audio files. In addition, with the changes that are sweeping the broadcasting industry, more and more radio and TV stations are streaming their programs online, realizing they need to compete in this new medium to remain relevant. Effectively, more people are opting to spend time in front of the internet, and in some demographics, traditional TV viewing is reducing. Streaming audio is not anything to be scared of, but rather opens new doors of opportunity in terms of what can now be technologically created.