What Is Audio Acrobat?

So we all know that the key to operating a small business is organization. We also know how vital marketing is to promote our product and services and how expensive it is to hire outside companies to manage the marketing. The bottom line is that there are a lot of components involved in successful and creative advertising. Audio Acrobat is a product that can effectively help small businesses accomplish their marketing goals and even provide new sources of publicizing that were not previously considered.

Marketing Audio Tools

  • Record, upload, and download audio to and from your computer
  • Records phone calls, capturing testimonials by phone
  • Record and play back audio by phone

Marketing Video Tools

  • Records video using your computer
  • Uploads videos from your computer

Marketing Web Tools

  • Send MP3 audio via email
  • Create podcasts for use with iTunes marketing
  • Create landing pages
  • Post to social media and similar
  • Design an audio or video player
  • Arrange streaming audio playlists

These are only some of the tools available from Audio Acrobat. Now, it’s very easy to just list these and say “go for it”, but I also want to add a more in-depth description of the potential uses within these tools and highlight the importance of their interconnectivity.

Improve Your Website

Just one example of an improvement that can be made to either a pre-existing website or to a new website for your business would be to add an audio/video player designed according to your business needs. With a video player, you can record and play for customers a multitude of things such as: an online commercial spot, a product demonstration, a visual how-to tutorial, or even a tour of your business. With an audio player you can record and play audio testimonials from satisfied customers, create a pod cast to show and link it to your website and/or have a link on your website to your recorded podcast shows. These provide customers with a more interactive and quality experience when visiting your website.

Improve Your Social Media

Social media is a great way to spread the news about your products and/or services to potentially millions of people, so finding ways of improving what and how you post will always be time and effort well spent. Audio Acrobat gives you innovative tools to create landing page links into your social media post that will take your customers from the social media sites to a campaign page that you create, allowing them to see what your business can do for them.

One of the best things to note about Audio Acrobat is that you don’t have to be a tech junkie to use this product. Their website offers comprehensive video tutorials and informational webinars for each of their featured tools and services that will teach you the basics quickly and easily. As with any service you invest in for your business, be sure to do your research before making a decision. Audio Acrobat offers a free trial that permits you to get acquainted with their merchandise and get a good feel for what assistance it can grant to your enterprise, in order to make this decision simple.

Online Radio – 10 Publicity Boosting Shows For Books

Online radio shows are an effective method to reach readers.

Online radio shows provide a fun platform for authors to discuss their books and reach targeted listeners. Free or low-cost, online radio shows are more accessible to pitch than larger stations and allow listeners the ability to stream or download the interview. The author interview can later be downloaded on computers, mobile devices or used for marketing purposes.

There are a lot of online radio shows, but few shows have a professional host, format and content that will attract and retain listeners. Airing weekly or daily, below are ten online radio shows to boost publicity, gain online traffic and maybe sell some books.

AAMBC – Hosted by Tamika Newshouse, president of the African Americans on the Move Book Club, the show interviews authors, industry tips and holds a annual awards show.

Artistsfirst.com – Provides interviews and promotions for artists. Many authors go onto the show. A donation is requested.

Authorspeak – Hosted by Michelle Green, the show interviews authors and provides a occasionally has a poetry jam.

Black Author’s Network – Hosted by Ella Curry, owner of EDC Creations. The show covers a wide variety of topics and a consistent presence of black authors discussing books.

3chicksonlit.com- 3 Chicks On Lit is a Hip, Fun, and Sassy Literary Hour!

Dedan Tolbert Show – Hosted by Dedan Tolbet, the show concentrates on positive relationships and provides relationship advice for listeners. Interviews a variety of individuals. Authors and books are fused into show topics. Airs daily.

From Cover to Cover – Hosted by best selling authors Pat Tucker and Reshonda Tate Billingsley. From Cover to Cover is broadcasted on FM and streamed online. The show provides industry tips, panel discussions and author interviews.

Literary Pizzazz – Hosted by Pam Osbey. The show provides in features authors, publishers, young writers and spoken word artists.

Mz Optimizm – Hosted by Shauna Blaze, Mz. Optimizm. The show covers a variety of topics including business and authors.

Writers Life Chats – Hosted by Kisha Green, Writers Life Chats is a show open to all types of writing. The show provides chats about the writer’s life and offers advice for aspiring writers. Airs weekly.

Use the list to set a foundation for your online radio presence. Check and follow the submission guidelines to pitch a show. Prepare for the interview and provide a great interview. The host provides the platform, but you have to make the interview memorable.

How Long Should an Audio Interview Be?

How long should an audio interview be? One best way to set up your interviews is to separate it into parts. I think it is a good idea for a couple of reasons. Let’s say you want to increase the value of a product. So let’s say a teleseminar goes three hours and you know if I had it as just one file. If I wanted to sell it later and I say, “Okay, if anyone is interested in buying this teleseminar it’s just one audio file or on one DVD, here it is.” I could increase the value and break down the three hour recording into maybe six 30 minute sessions so when you go to a Web site you see Part 1, Part 2, Part 3, Part 4, Part 5, Part 6. It’s easier to download and I think it gives it an increased value by having it in parts.

For the most part if my interviews are over 60 minutes I’ll do a Part 2. So if I have an interview that goes like with John Carlton, I think we went an hour and a half and I broke that up into two parts. If they really go long, then I will make it and I try not to make it any more than an hour, at the most, no more than 70 minutes.

Another reason is I’m pretty sure if you convert a digital MP3 file into an audio CD Rom I think the capacity on those CDs is 70 or 80 minutes. I think its 70 minutes, so if you go over 70 minutes you’ll have to get another CD and if you’re selling a physical product that is going to cost you more money on the duplicating and printing.

Paul Hartoonian, he goes with publicity stuff, and he’s been on a lot of radio interviews, like 2,000 or 3,000 radio interviews. He was saying how he tries to keep his interviews to an hour or less and if it is going to go over an hour he says why don’t we schedule another interview because people’s attention starts to drop off at about an hour.

If I’m doing an interview and I’ve secured it and it’s a pretty big name, I’ll usually tell them to have 90 minutes available. If it’s really going good and I’m not quite finished, I will try my best to keep going. I’ll say, “Look, I’m not quite finished, do you want to keep going or do you want to reschedule?” I’ll give them the choice but sometimes you only have that one time to get that interview.

I’ve had people say we can keep going and I’m able to get the whole interview and I’ve had people ask to reschedule. Anyone who said they would reschedule with me has honored that and rescheduled. So either way will work.

Audio Marketing For Profit – The Time Has Come

Many online marketers today are already using audio in their marketing mix. However, the vast majority (even many of the big guns in internet marketing) continue to produce low quality (tacky) audio productions.

Here’s the problem: low quality audio is equally as bad as the used car salesman in the checkered pants and white belt. It’s simply tacky. The good news, is that this is NOT something that is the norm any longer. It is rapidly changing. In fact many internet marketers have realized that the quality of their sound is equally as important as the content of the products that they create.

The solution? Either you outsource your audio to a professional, or you learn to produce great audio yourself.

Just like in the offline world of small businesses, Internet marketers who have already reached a comfortable level of profitability will begin to outsource certain tasks. This will allow them to increase their productivity and focus on revenue-generating processes. The other added benefit of higher quality, because you’re outsourcing to a professional who works in their field of expertise every day.

Some common areas of outsourcing include graphic design, copywriting, web design, video development, and of course … audio production.

In addition, there are different areas of audio production where YOU might want to consider using a specialist . One example is royalty-free music. This kind of music comes with rights to use it on your productions can be available as a catalog (or library), as a single clip, or for those wishing to create their own brand, it is also possible to purchase the exclusive use of a music track. Although in this case you won’t actually own the copyright to the music, you’ll be the only marketer using it in their online marketing audio productions.

Another type of audio specialist is a voice over artist. In addition to radio and television work, many voice over artists are now taking their talents to the internet. This includes e-book audios, podcast intros, voice overs for video, web site introductions and others.

A recording engineer or audio editor can also be hired to clean up or edit your own recordings. Often interviews, seminar recordings, and webinars aren’t polished enough to hit the internet airwaves. An editor will remove the dead spots, balance the different voices, and augment the over-all quality of your recording. Once this is done, it’s now ready for CD or DVD mastering.

If your online business is not yet in a place where outsourcing is an option, all hope is not lost. Any computer can be turned into a digital audio workstation. Software and hardware is available for both macs and pcs. And the best news, is that even some of the software (with basic editing features) is free. Using Audacity (audio recording software), your audio quality will not suffer. Your only limitations are in what audio editing features are available to you. In fact, even Camtasia is capable of producing great audio quality too.

In conclusion, be sure that in every audio you produce, that quality is top-drawer. If you’re unable to outsource, then acquire the tools you need to produce great audio yourself: audio editing software, a great vocal mic, sound card, speakers, and headphones. With some practice you’ll be proud of the results you can produce!

What to Do If You Don’t Like Your Voice on Audio Recordings

A lot of people think they don’t sound very good. It’s kind of different when you hear your own voice and when someone else hears your voice, but if you really sound terrible – not terrible, let’s say you may sound different than what your market is used to hearing.

If you have a thick accent or you’re from another country and you’re trying to sell to middle America, that’s going to be a barrier of getting your message into the ears and the minds of your prospects.

So, let’s say you’re the expert being interviewed, and you want to use that interview to promote and sell your existing product but you may have a heavy accent. That may deter your sales or reduce your sales because it’s more difficult for people to hear you. I would maybe hire someone.

You could script out your interview, or you could have someone interview you and you can have an expert replay the interview, get an actor to do it. I have done that on two occasions – Jim Straw, a very well-known mail order guy had some hearing problems. So, he was unable to do a phone interview, but I had questions submitted to my list.

All the questions came in. I sent them to Jim. He answered them all in his own words, and I hired an actor to play the part of Jim Straw. So, I was the interviewer, and the actor was playing the part of Jim Straw answering the questions.

We were transparent about it. I say right there on the interview that this is an actor playing Jim Straw, but after listening to it for a while, you forget it’s an actor.

I did the same thing with Eugene Schwartz, who is dead now, the famous copywriting speech that he did for one of the big publishing company. I hired an actor to recreate that.

So, you can hire an actor to recreate the audio interview with the audio message. It’s the message that they want to hear, the words, the combination of the word that sell the ideas on the prospect, not necessarily the voice. So, I would say hire it out.

Marketing Tips For Getting Started With Audio Interviews

When it comes to audio interviews, the best marketing tips and ways to get started in my opinion is to just simply do an interview for fun. I think, like public speaking, a lot of people have the fear of getting up in front of people and speaking in public. Well, I bet a lot of people have that same fear just talking on the phone. I’m pretty comfortable just talking on the phone, so I would tell anyone who is afraid of doing an audio interview by phone, the best thing they could do is just do one. Interview your mother. Interview your brother.

You’re going to need some equipment. I would go out and get a digital recorder. You can get one from Radio Shack, or you can go onto eBay. You can go to any electronics store. I got mine from Circuit City, and I’ll talk about the type I’m using.

Buy a device that allows you to record digital audio, and then think about if you’re in a business or you’re in a profession where you have someone that you look up to who is an expert in your industry, just email them and ask them, “Would you be willing to do an interview?” You don’t even have to have an ulterior motive. You can just say you’re practicing with your new digital recorder, and you’d like to learn some stuff from this expert. Just ask them to do an interview.

I think if you can just do one interview, even if it’s for practice, or even if it is something for money and be able to do the interview, be able to record, be able to get the recording off your digital recorder, be able to get it on to your computer, be able to do just a little bit of editing. You don’t even have to know how to do the editing, and be able to convert it into an audio. I’ll be sharing some tools, some online services that will help you do that, that make it very easy.

So, my advice would be just to do one. That is the best way to get started is to just make some movement. So, anyone who is afraid, just get started. Get it going. Do something. Doing nothing isn’t going to do you any good.

Break Down an Audio Interview Into Segments

How can you break down your audio into segments that can be used as an audio?  I have on my audio clips a page, like once you’re into my site where I have all the listings of all the audios. I have this 45 minute audio recording which is nothing but clips from all my interviews. I learned this when I would edit my own interviews so I would listen to the interview and if I’m listening to something I’m say or if I’m listening to something the expert is saying and he says it with passion and emotion and your ears perk up. Like if you are sitting in a restaurant and you’re listening to back chatter and you hear someone say something that captures your attention and you kind of pay attention a little closer.

There are points in an interview where something really powerful will be said and you can look for those points in an interview and edit them out and use that in a promotion. So all my interviews a lot of them start with a commercial like that, just like in a movie that key high point of the interview and then I have a little music right after, like the signature music. That is just the way I’ve done it ever since the beginning and I think it’s good and kind of adds excitement at the very beginning of the interview and that’s how you do it. Just listen for something.

Just like when you are looking for a headline for a sales letter and let’s say you’re listening to an audio interview for stuff that you’re going to use for the content of your sales letter. Your prospect will write the headline for you many times. So that headline is similar to a promotional piece that you could use to promote the interview.

You can break it up and have 5 or 10 of those pieces all through the interview and string them all together. That is how you do it.

7 Ways to Use Website Audio in Your Marketing Arsenal

Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.

In the past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. Now, you can use audio to multiply the impact of your message and create stronger bonds with your visitors.

Audio’s power comes from its ability to engage more of your visitor’s senses. The more senses you engage, the easier it will be to effectively communicate. Instead of just reading your words and looking at your picture, you can communicate with your voice – and the voices of your clients.

The power of audio can be appreciated by comparing the newspaper column version of Tom and Ray Magliozzi’s Car Talk with the program aired each week on National Public Radio. Although the newspaper column and radio program address the same topics, it’s far more fun to listen to Car Talk – where you can experience Tom and Ray’s intonations and phrasing – than to read the same words.

Here are some of the ways you can employ audio on your website:

– Welcoming messages. You can create closer emotional bonds with website visitors by personally welcoming them to your site and introducing some of the features they should explore.

– Testimonials. Audio testimonials are far more powerful that written testimonials, especially if you include a photograph of the individual speaking the testimonial. The next best thing to a face-to-face referral is a recording of a client explaining their satisfaction with your product in their own words.

– Guarantees. Your satisfaction guarantees gain impact when you deliver them in your own voice. Place them on your order form, at the point of sale. People are inherently cautious about ordering products and services from the Internet. Reassure them that their credit card and personal information are safe with you.

– Seminars and teleconferences. Short excerpts about upcoming events can make your event even more appealing. Snippets from past seminars can whet visitors’ appetites for more.

– Tips. Add interest to your site by describing an audio ‘tip of the day’ or ‘tip of the week’ in your own words. Be sure to offer access to previous tips, too.

– Audio postcards. You can include audio invitations and testimonials as links in email sent to clients and prospects. To arrange an audio testimonial, simply provide your client with a phone number and password, and invite them to call up and express their satisfaction with their purchase from you. Audio postcards are a great way to stay in contact with your clients and prospects with an announcement of an upcoming product or service. They are also a quick way to acknowledge a special occasion.

– Streaming audio can be used to allow visitors to playback longer events, like seminars or teleconferences.

When you add audio to your website, allow your visitors to maintain control. Don’t begin playing your message when the webpage loads. Instead, invite visitors to ‘click here’ to hear your voice. Keep your messages as short and concise as possible.

And avoid ‘scripting’ your introductions and guarantees. Write down the key ideas you want to communicate, but deliver them in your own words as conversationally as possible.

Web audio is no longer a futuristic luxury. Web audio is here now and it’s as close as your telephone. It is an affordable and easily added feature that can set you apart from the competition and help communicate your message with added impact.

How to Record Digital Audio Without Doing a Phone Interview

Anyone can record an interview by phone using very inexpensive equipment. Here in the use I would recommend you buy a simple microphone that you can pick up at an electronics store like RadioShack.

If you have a computer, you can plug that microphone into your computer’s microphone jack.

Next you look for inexpensive or free software where you just click the play button on your software and you start talking in to your microphone on your computer.

If you’re a practitioner and have expertise you can talk your audio products into the microphone without doing an interview with another person.

And once it’s done, you can save that recording as a digital mp3 file or a wav file.

Then save that file to a folder on your computer. If you choose to you can do some simple editing to the audio file. Once you edit and saved the recorded audio, you now have an audio information product.

You now have valuable information that you own. You have taken ideas and maybe case studies and experience and you’ve captured it forever.

You have got that expertise into an audio recording which can serve you very well.

You can use this recording as a free download to educate potential prospects. You can put the recording on a CD or have it transcribed into a word for word transcript.

Or this expertise can be sold and distributed without actually having to be there or to deliver it face to face or one on one.

Recorded audio is the most powerful marketing took known to man.

Break an Audio Interview Into Parts

If you’re conducting an audio interview with an expert, it’s quite possible that the interview could go for a long time.

Most of my interviews tend to be about an hour in length. I have conducted some though that are two, three or even six hours in length.

Now I could leave these interviews as they are. But I actually think that I would be decreasing the value of the product that way. The reason is that one audio file of say, three hours, has a perceived value. But it has more value if I break it down into six 30 minute sessions.

The files are quicker and easier to download when they are broken down this way.

And it suits my clients need I think a little better.

It’s not unusual for some of my clients to download one part of an interview one day.

And then come back again later to download the rest.

Another reason I tend not to make my files too long is in case I want to convert the format.

When creating products, I sometimes convert digital MP3 files into an audio CD Rom.

Unlike the MP3s, the capacity on those CDs is 70 minutes.

In other words, if I have an interview that goes for 71 minutes, I’d have to use another CD…

Which doesn’t make sense.

I mean when pay more money in duplicating and printing, when through some simple planning, you can avoid doing so?

So, break those interviews into parts.

The people listening to them will appreciate the shorter format…

And so too will your hip pocket.