Audio Interviews With Big Names – How to Land One

If I was just starting my information product business and had no profile, this is what I’d do in order to get started.

I’d quickly try to establish myself as an expert. But I’d leverage off the expertise of others.

Now the top guys in your industry or field may not know you. But they do know each other.

So, I’d try to position myself as a kind of public relations expert.

I’d go to each expert in the field I’m interested in and say: “I’ve got this idea. I’m putting together a book with a compilation of audio interviews on the world’s greatest copywriters”.

And if my field was something else, say music or health, I’d do exactly the same thing. I’d try to talk to them on the phone and really project a passion for what I was proposing. 

But if I couldn’t get them on the phone I’d try to project it in an email. I’d say: “I’m planning on interviewing Bob Bly, Clayton Makepeace, Joe Vitale, John Carlton and Ted Nicholas. I’d also like to interview you”.

I’d explain that I’m going to turn the interviews into transcripts which in turn will become a book that I plan on getting up on Amazon. I’d tell them about a Web site dedicated to the book.

That I’d be doing joint ventures…And that “I’m going to promote this like you wouldn’t believe”.

They’d be crazy not to come onboard.

Why?  Because by grouping them with other experts in their field, I’m reinforcing the perception that they too are an expert.

Plus, I’m doing all the promotion and distribution that they can leverage of.

Think about all the experts who contributed to the smash hit documentary, the Secret; people like Bob Proctor and Jack Canfield.

How better known are they because of their participation in that film.

It’s a no-brainer when you think about it. Try it some time.

Using the Unspoken Word

Now, more than ever, business professionals are using the “spoken word” to get their messages across to visitors. It is a growing consensus among web business professionals that people will spend more time on a website listening to what the speaker has to say, while at the same time, browsing over the written content. The contention being that hearing an actual voice will instill a certain amount of (instant) trust or credibility to the speaker and the products or services, and increase the probability of a sale.

Debbie Barth of NC Women’s Network uses audio as a greeting and to explain the purpose of her networking website. She also uses audio on her site to give other business professionals exposure to their products or services via personal, one-on-one interviews. NC Women’s Network also helps people who want to add their “special message” to their website, but are not quite sure how to go about it.

Obviously, audio is not new to website promoters. Special effects and music have been around forever. However, there is an increasing trend to add welcome greetings, product summaries, and podcasts directly on the websites to entice visitors to stay a little longer and, hopefully, increase their sales potential.

Maybe the most important value of adding audio and podcasts to a website is that spiders (web-crawlers) love audio, podcasts, and rss feeds (audio content is a nice appetizer), thus increasing the potential of higher rankings in search engines.

Good content is certainly “King” to a website, and now, that includes good audio content as well.

Website: http://www.ncwomensnetwork.com

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Get Prospects to Actually Listen to Your Audio Interviews

How do you get prospects to actually listen to your interviews?  You are always going to have some people who toss your information. Probably a majority of the people and it depends on how you distribute the audio. If you give them the choice and you’ve described the audio of what they are going to listen to and you’ve done a good job on the production there is a good chance they won’t toss it if they are in the market for what you have created for them in that interview.

They’ll toss it if you give them a poor interview, if you’re asking questions that they don’t want to know. If you’re not covering the information through your research that they need to know. All the mistakes we’ve talked about will get them to toss your recording. But if you’ve done it right and matched your message and your expert to your market there is no reason they should toss it. If you are taking your interview and mailing it to every name in the phone book, yeah, they are going to toss it because its junk mail.

If you give people the choice to download and absorb the information on their time, by their own choice and they’ve qualified themselves by the description, the headline, of what this interview is about and what you promised to deliver, they will listen to your interview and they will listen to all of it and whatever you can provide them. I have people who tell me they’ve listened to every interview on my site. They have listened to 100 hours of my interviews. So if your content provides value they will listen to it.

Streaming Audio – What Is It and What Are the Advantages?

Streaming audio is a method of listening to an audio track on the internet, while it is being received, rather than having to download an entire file first. In a traditional download sense, when you want to listen to an audio file, you need to first start a download. Only when the complete file has downloaded, can your audio player start to replay the audio track. However, with advances in technology, it has been necessary to find alternative ways of playing back downloaded audio files.

To expand on this issue a little further, it is now possible to listen to radio stations on the internet, live, as well as specific concerts, and other applications are being developed all the time. However, if you think about it, radio stations that broadcast twenty four hours a day are not creating special files for each song online. They are just taking their audio output and sending it through a computer program to be streamed on the internet. Naturally, the big advantage is that audio in this way can be picked up, or started from any point, and then picked up again later, after a pause if you wish. Equally, it is an emerging technology and is thus becoming faster to start up from the opening of your various audio monitoring programs.

In addition, it is possible to also record streaming audio files into smaller chunks of audio for your own use. Several popular programs exist for this, and one free one is called Audacity. It is essentially a case of setting it up correctly in order to record the audio from your computer. Essentially, instead of using the audio microphone as the input, you can select the audio source or your computer’s sound card. This is driven by the audio input button, and the options displayed will vary from computer to computer, depending on your machine’s configuration.

More and more material is being streamed online, rather than just made available as pre-made audio files. In addition, with the changes that are sweeping the broadcasting industry, more and more radio and TV stations are streaming their programs online, realizing they need to compete in this new medium to remain relevant. Effectively, more people are opting to spend time in front of the internet, and in some demographics, traditional TV viewing is reducing. Streaming audio is not anything to be scared of, but rather opens new doors of opportunity in terms of what can now be technologically created.

Streaming Audio – Advanced Audio Streaming

What are some of the things you can do with audio streaming that really gives an advanced feel to your web site?

Perhaps one of the most flexible and effective ways to add sound to a website is through Flash files. Although you will need to purchase a program that can create the Flash files (which can be quite costly), Flash lets you import both WAV and MP3 files from which the program creates smaller files that will automatically load within your site. With Flash, you are in control. You can designate the quality level of your files, which will determine how large they will be. Flash files are also loopable (WAV files only), so you can create a continuous loop of sound.

You can also purchase pre-made Flash Loops. These are files that are professionally recorded and are on a nearly endless loop. Most of these files are small (about 20k) in size, thus allowing them to load very quickly on a site. You can get Flash Loops from http://www.flashmusictracks.com. With these, there is basically no down side. You get a small file with very professional-sounding music that is easy to incorporate on to your site.

So, as you can see, when considering incorporating audio into your site, there is much to think about. Once you decide you want to add an audio element, you will need to move onto decisions about what you want to say, how you want to say it, and in what file format you want it to be said. Audio can be a very effective tool, however, and should definitely be considered for use on most sites. It’s just a matter of using restraint and considering how the sounds you choose will complement and enhance what you want to say.

Online Radio and Advertising

The popularity that the Internet radio enjoys today is not just limited to teenagers, as even the elderly also enjoy listening to it. The Internet has been widely instrumental in connecting the world in more than one way. It allows people to communicate, shop online, learn many different subjects online and do many more things.

It is not too long ago that people were dependent on the local radio for news and other information. Thankfully, those days are over now, and the Internet has facilitated an instant communication that we never imagined earlier.

It was during the mid 90s that the Internet radio started growing, and it had a phenomenal growth, as small and big commercial radio stations started appearing worldwide. It is difficult to ignore today’s radio as a powerful medium for advertising, since the Internet connects millions of people worldwide. Many businesses having realized its potential are already exploiting this novel medium for advertising their product and services.

An ever-increasing number of companies are introducing new channels, giving to their listeners an opportunity to convey their feelings with these radio stations playing music through varied programs, as per the interest of listeners. Now, one can enjoy listening to the latest and even the unreleased albums of their favorite singers from any corner of the world, as long as it has the facility of the net. You can also find the details concerning any particular singer or the writer of the song.

Those people who love sports can listen to live commentary of any ongoing cricket or football match. It is quite usual for radio stations to employ online radio jockeys, who easily connect with the audience while allowing the listeners to convey their opinion or post their comments on the Internet.

Advantages of Internet radio advertising for business owners

  • It enables you to target your audience for advertising the services and products you may be offering.
  • You can get a variety of radio stations to choose from, offering various formats, from oldies to rock, and from talks to news, as required by your business.
  • Advertising through radio is far more economical than advertising through TV, and radio ads are easier and quicker to fabricate. Your audience need not wait for the forthcoming issues, as in case of magazine ads.
  • You can get a wider reach, irrespective of your geographical location, as long as your audience has an Internet connection.

Limitations of the Internet radio advertising

  • Anybody can simply modify your ad and use the same for their purpose. Since these ads are of very short duration, you need to condense your ad without sacrificing its content.
  • Radio ads may have noises appearing in the background, prompting you to run your ad more frequently to make it effective for your prospective clients.
  • As most businesses are interested to advertise during morning and / or evening hours, you may be required to pay more for advertising your business during those hours.

Instant Teleseminar – What Is It?

In every business, marketing is a key component to increasing your customer base and making more sales. The goal with online marketing is to capture the attention of the maximum amount of customers and inform them how your business can be a value to them. There are many options available to do that. Teleseminars are the cousins to webcast and webinars. The teleseminar experience is a live event that offers customers a more interactive connection while still in an online environment. Instant Teleseminar takes the old way of teleseminars and modernizes it to maximize not only the businesses experience but also the customer’s experience.

So, for anyone who has hosted a previous teleseminar, you know that it is more than just a production. There is a lot of planning involved before your event and follow through with sales and possible new leads. There are also so many important facts within the attendees. Who attends? What is the average time they view? At which point did they stop watching? This is critical information that tells you if your presentation had enough appeal and who exactly was appealed to it (your target market). It also signifies the high and low points throughout the presentation itself.

Instant Teleseminars were created to be “high touch” Teleseminar and Webinar Marketing Systems. What this means is that it is designed to help businesses through the entire process of creating, host, and following through.

Pre-production

Instant Teleseminars create a personalized event page that promotes your event and prepares you audience. On this customized page, you can collect questions from prospects to help you outline your presentation agenda. This page also gives your guest the option to print a reminder notice with your tune in information. You can also preview Power Point slides before you present them to your audience.

Production

Instant Teleseminar provides interaction by phone and through web based controls. This feature allows your business to know who is on each call and the ability to dial out to a missing guest. There are useful features as well, such as the capability for guests to raise their hands to ask questions online. One feature that goes beyond the average teleseminar is the take action feature. This allows you to choose the perfect time to push that “take action” button giving your viewers an opt-in form to purchase either that first product from you or even that big ticket item.

Follow Through

With Instant Teleseminars you can review stats after your productions to evaluate the highlight and low points during your presentation. This gives your business the information for adjustments that you can make on future teleseminars. Also, a full call list is provided to you with the names of all callers but also their locations and contact information. This shows you demographically where interest in your business is peaked. Lastly, and maybe the most importantly, is the call number. This tells you how many people you reached throughout the event.

Businesses can benefit by using tools and resources available to them, such as Instant Teleseminars. It takes the guess work out of all the effort that goes into, and comes out of, a well-organized production. The point of making teleseminars is to reach your maximum potential, make larger sales and grow your prospects list. Why not achieve this through an all-inclusive program designed to assist you through this process?

Use Audio Interviews to Attract Customers – A How-To

If you’ve conducted an audio interview with an expert, you’re well on your way to having a business that can make you money.

Some people get stuck on the idea that an interview is just that – an interview.  Don’t do that.  What I want to encourage you to do is to see the interview as information product.

Obviously, that information product has a value for the information it provides.  But, it also has a perceived value for the way that information is delivered.

For example, an ability to listen to an interview online has an inherent value.  But it is not as valuable as an ability to download the interview and take it with you on the road, in the garden, or when you’re out “pounding the pavement” getting fit.

The reason the second option is more valuable?  Choice.  People like choice and are prepared to pay more for it.

Taking this process further, another way to enhance the value would be to provide a transcript of the interview.  That way, people who like to read could also tap into your stuff. 

If you follow this model through you have the basics for an opt-in program on your website.  For example, in order to capture the email address of a potential customer you could make available a sample of the interview. Having wet their appetite, you could then offer that customer the ability to download the interview so that they can take it on the road. They could pay a monthly fee for this service.  In order to further increase the value and charge a premium on the monthly fee, you could offer to supply the transcript.

And then. Hey presto.  Using one audio product, you have created a viable business system that’s a win for you and a win for the customer.

How to Fall in Love With Audio Interviews

I want you to fall in love. In love with recording audio interviews. And I’m going to tell you if you want to make money doing something you love, you should do audio interviews. With Audio Interviews you can package them and sell them.

I’m going to give you a perfect example about how to do this. There’s a website called Tunecore and these guys are doing exactly what I’m teaching. I have no idea who they are, but they have all kinds of information products, audio downloads, they interview experts and the gentleman who asked this, he loves musicians, I would say start interviewing musicians. Let’s say he interviews ten musicians about their career as a musician. What do you think someone will pay more for?

Those two interviews with those musicians and what they love about their career and what their life is like and how many gigs they play? Or what if you did ten interviews for musicians on how to get a number one song or how to do mastering; how to master your songs. Or how to do marketing or how to publish your digital music. An interview on vinyl, creating vinyl records and selling old LPs. Or mixing your music for the best potential sales on copyright issues.

These are subjects that the business of the music industry, I think, would have a lot more appeal and bring a higher dollar volume than actually the lifestyles of different musicians.

So I would tell him start interviewing experts within the business music industry. It’s a huge niche. These guys, I remember looking at what of their seminars because these guys – their niche – is teaching about publishing your digital songs so musicians who create a series of songs it’s not really all about albums anymore, it’s about that one track, that one hit, and it’s about how to market your song.

It was interesting to me because I wanted to learn from music about how to get distribution on an audio interview. It’s not music but it’s still an audio content and their distribution system would work the same way for me and I’ve looked at their seminar. They were selling an online training for about $10,000. So I would tell this guy, go to Tunecore, look at what they’re doing and model it. Their niche is digital music. Maybe you can model something for maybe vinyl music, LPs. I think albums are getting back in fashion with a lot of the younger kids today.

How to Keep the Rights to Your Audio Interview

Can you keep the rights to your audio interviews? There is no reason you would have to give up the publication rights to your audio. I mean why would you? There may be a case where if you got an interview with someone that they said you can’t have the rights to do anything with the interview, but why would they be giving you the interview if they didn’t want promotion. It would be understood that once you have the interview you are going to use that as a tool to get them publicity.

So you are going to have to be in control of the distribution of your interview to get them more business or more notoriety or better distribution. So that part of it if you needed the rights to that interview and you wanted to use it to promote them or use it to sell a product you have to maybe get that as an understanding up front. But I don’t think there is really any reason someone should withhold the publication rights. I guess it all depends. I’ve never had a problem with it in the past.

So for any guy who says they are not going to give you the publication rights there are probably 20 other experts in that field who would be willing to, just move on to someone else. There are plenty of people to interview, plenty of experts. That’s my answer on that; if they aren’t willing to give you the rights then you should find someone else who is.