How To Create Products To Sell At A Profit By Talking and Listening

There are people who I know who would tell you, if you had the opportunity to ask them, that I talk too much at times. Well, that may be true, but after a lifetime in Sales I also know how to listen. Talking and listening are crucial in any sales process.

Talking and listening can also be very important tools in producing digital products that you can sell at a profit. Interested? Then read on!

One of the easiest ways to do this is by recording an interview and then selling it as an MP3 downloadable product.

The interview can be done in various ways. If you’re an expert in your niche market you could get someone to interview you. Alternatively, if you don’t feel confident enough to do that then identify an expert and ask if you can interview them.

You will find that most experts are only too pleased to talk about their subject and will be grateful for free publicity.

Put yourself in the shoes of your potential customers and think about the questions they have and the style of interview they would like to hear. A useful tip is to list the 12 to 15 most common questions about your niche and then to work your way through them.

A relaxed informal interview style works well and appeals to most people. For your first product, aim for a 30 minute audio product. You may think that seems a lot but if you work it out that’s just 2 minutes per question if you have 15 questions.

Factor in an introduction and a conclusion and it’s even less per question. The reality is that you will probably run out of time and not be able to cover the 15 questions.

In terms of technology it’s fairly straightforward. You’ll need your computer, an internet connection, a microphone and some free software. Audacity is ideal for recording and editing sounds.

If you’re doing the interview over the phone there are various providers that will record the conversation for you and then send you the MP3.

Once you have your MP3 you need to upload it so that your customers can access it. There are various ways of doing this e.g. you can use your WordPress site or a service like ClickBank.

If you use ClickBank to sell your MP3 it has the added advantage that affiliates will do some of your promotion for you.

So there you have it – a straightforward way to create a digital product that can be selling very quickly. It’s a great place to start if you haven’t yet got any products for sale and if you like talking and listening then what better way to get your business moving.

Using Webcasting in a Business Environment

Anyone who has spent much time on sites such as Vimeo and YouTube has experienced the wonder of webcasting. Webcasting is a form of broadcasting where videos and audio files are streamed over the Web rather than over television or radio airwaves. Many businesses have leveraged channels on these video-sharing sites as well by producing and publishing both consumer-facing and private internal communications. While communicating with the public using online videos and webcasts can play an important role in your overall marketing strategy, webcasting is becoming extremely useful internally. Below are a few ways to use webcasting as an internal video solution.

Internal Collaboration

From sales and marketing meetings and virtual brainstorming sessions to inspirational chats and leadership from the CEO, webcasting is a powerful tool that can bring geographically diverse groups together. Webcasts can be held in real-time as well as archived for future viewing. Imagine your research and development team in New York showing your Los Angeles-based marketing team the latest prototype using a live webcast. Were you unable to attend the meeting? No problem, simply watch the webcast at your leisure.

Depending on which video solution your company uses, additional tools and features may be available. For example, some webcasting platforms add social networking features where employees can comment, chat, bookmark, or share favorite videos. Webcasting solutions for business allow users to create, access, curate, and share videos within the organization’s private social network.

Training and Development

Business webcasting can be used for training and development. Like a learning management system, a video solution could be used to deliver video-based training to those in need. With a webcasting platform in place, you could get more out of your best trainers. For example, instead of sending your best trainer to each branch office for training and racking up travel, hotel, and related expenses for an extended time period, you could hold a series of webcasts featuring that trainer. Not only could everyone within the organization benefit from the training as it takes place, future employees could access it as well. In addition, since the trainer doesn’t need to pack up and move to the next office after a session or two, you could create an entire series that digs deeper and provides your team with more extensive training overall. Meanwhile, everyone who participates in the training, whether live or at a future time, receives the same message, making for a more cohesive learning experience and more consistent internal direction.

Announcements and Public Relations

Businesses can also use webcasting to announce the latest news, launch new products, address investor concerns, hold advisory meetings, present research, and more. This type of webcasting can be either private, public, or by invitation only. For example, when you want to generate buzz about an upcoming product launch, you’d likely want to create a public webcast whereas meetings with investors or research presentations would likely be less publicized or sent to members of the scientific community.

These are but a few of the many ways you can use webcasting in a business environment. The more familiar your employees become with creating, accessing, sharing, and curating videos and webcasts, the more likely it will for more creative uses to emerge.

Audio Streaming! How it Works and What Are Its Advantages?

Audio streaming is the process of receiving audio signal to the computer through internet. Audio streaming differs from the regular method of internet audio. Here, in this method you need not wait for complete download of the file. You can listen to the sound or audio as soon as it reaches your computer. The data that arrives is buffered and the playback begins automatically. The audio start playing and continuously you will hear the audio as more data will be arriving constantly. For hearing the audio you need speakers/headphone or sound card.

Advantages of Audio Streaming

Nowadays, It is used in many of the websites just to keep the audience stay in their site for long hours. Since, the audio streaming takes few seconds to buffer and you will be receiving the data constantly, viewers will have great interest to listen to it. There is less chance for the viewers to switch over to another site from a site that uses audio streaming.

Streaming media is free from piracy. This is not like AVI, MPG or WMA file where you can download it, edit it and re-distribute it. Streaming media cannot be duplicated and hence it provides high security to the owner’s rights.

Through video desk you can easily know about the viewer and his interest. Through this service you can calculate the number of clicks made by the viewer, how long he/she stayed in the website and the exact amount data transferred. So, this service helps you to know about the audience and how far it reached them. This statistics will also help you to analyze the interest of the audience easily.

Uses of audio streaming

Audio technology is used in several areas including live web casts, digital music, E-learning Solutions, Online Sales Brochure and advertising. Streaming media can be played using special software and player such as Windows Media Player and Real Time Video. The newer versions of this software can be downloaded free from the sites. To hear the audio streaming without interruption you need to have faster internet connection.

Audio streaming is used by many organizations as it is less expensive. Earlier big organizations create DVD’s or Video Tapes and ship them to their branch offices abroad. Now with this advanced technology, you can send message or communicate with your branch office in any part of the world easily through websites. Streaming Digital Video allows you to communicate quickly with your customers.

Do You Want Music Or Audios on Your WordPress Blog Website?

Depending on what you use your WordPress website for, you may like to have music for your readers. If you are a musician then music is a natural component. For photographers and others adding music can help make your website fit your site needs. Bloggers have started adding audios to explain things or for discussion.

Is audio hard to add to a WordPress website?

You can easily add MP3, midi and wav music files to your WordPress website from your computer. This will guide you through the steps necessary to add music to your WordPress blog.

Can I add audio in my WordPress posts?

Yes. Log in to your dashboard, this is the administrative panel of your WordPress website. If you want to add music to your posts you can quickly add them without leaving the page. Above the post you will see four icons. Click the musical note and it will open an add audio properties window.

What do I do with the audio properties window?

Here you have several choices depending on where your music is. The tab that will open will be upload from computer. Click browse and find your audio file on your computer. Upload it then, add a title and click insert. If the music or audio file is already online click, From URL. You will need the web address also called URL of the audio and then you can give it a title. If you have already uploaded it to your blog then Media Library is what you need. Click that and insert it. When you click insert it will add it to your blog post.

What about Media on the dashboard?

Under the Media section on your WordPress blog dashboard you will find two sections, Library and Add New. Use add new to upload a file from your computer. Next time you have a post or page that needs the audio you can click Media Library from your choices in the Audio Properties box.

What if I have a code for an audio?

If this an HTML code or called an embed code then it will be cut and paste easy for you to install. Write your post and off to the left of your WordPress text editor you will see two tabs. One says visual that is where you are. After noting where you want the audio file to appear click the one that says HTML. You are going to see codes in addition to the text you wrote. Scroll down to where you want the audio file. Press Control V to paste the code into the WordPress post. Now click back to visual. You should see the player they created for your audio.

Now you can have several ways to add audio to your WordPress website.

What Do Consumers Want in a Business Mobile App?

2017 saw people spend more time on their mobile phones than ever before. A person spends roughly 2 hours and 41 minutes their mobile device daily. With so much dedicated consumer attention, business owners are putting more and more money into various digital practices that can ease their work and help them improve their revenue.

The biggest challenge most of the business owners face these days is managing their businesses with complex systems. It is high time to understand and solve the challenge with consumer experience based solutions.

When we negate social media, video and audio streaming mobile applications, we get to know why consumer love using certain business apps and why they don’t. Mobile app market place on Google and Apple App Store is certainly a crowded and fiercely contested. Thus, it is more important than ever that business owners and mobile app development companies know what clicks with the consumer and what doesn’t.

Here are some of the most key things a business owner should look for in the app from a consumer experience point of view.

Utility and Value: Many business owners feel the pressure to have a business mobile application just because others are doing it. But, in reality some of the most used applications satisfy two main things a user is looking for: Utility and Value. A rich user experience goes a long way in helping the consumer get exactly is being searched for. Every mobile application should serve a unique and simple experience, it could be through salient features or entertainment factors.

Seamless user navigation: If a user has to dig deep and click on ‘n’ number of menu items to get the desired result, the business application’s main purpose is already lost. Such users will not only never use the app again but may also uninstall and give a negative review.

Quick Checkout: A long and troublesome checkout window is a huge thorn in any mobile commerce application. Online shoppers hate entering shipping and basic details again and again. Hence, a mobile app developer should aim at reducing the duplicate effort. Easy optimization of key fields is also an important factor (there’s a slight difference between using an optical mouse on desktop and a thumb while using mobile app!)

Personalization options: Mobile apps are a great way to know how the consumer thinks while searching for products and services with the app itself. With so much data-driven consumer study going on today, understanding what the user wants even before he has started searching for it is the future! If a user requires plumbing services every month or has looked for round neck t-shirts multiple times then offering a favorites option goes a long way in giving a personal experience. Likewise, one could look for many ways to make the mobile app experience more memorable.

No one likes repeated features: Now, any business owners with a dedicated app who are reading this, should never forget this. Keep the information minimal, we know you want to provide as much value to the customers as you want to but just make sure you provide them the right value as well. Not everything is meant for everyone, keep user specific information intact which helps and add more value to them.


These are just some of the most key elements to using any business mobile application. As an owner, it is important to aim for an elite end-consumer experience.

When Doing a Phone Interview, What Sound Quality is Best?

When I’m doing an interview by phone I want the sound to be pretty much the same quality on both sides

The way I do it is I record with my Sony player. I save that file as a .wav. Now, the difference between a .wav and an MP3 file, the .wav file is a little bit bigger and a better quality. You can save that .wav file before you convert it onto your computer because you may want to use that if you are going to burn a CD Rom from it and you want to create physical products. So it would be nice to have a better quality recording and you may even want to record your interviews in stereo. I don’t do much physical products anymore so I don’t, but that probably would be good advice. To do your recording when you upload the recording into your Goldwav or your editing software and you can save the file as a stereo file and as a .wav file which is a pretty good quality. Just put that aside and then you can use that if you choose to come out with a physical product.

But I save mine as a MP3-mono. There are numbers to it and it is 22,050 hertz, HZ-mono, 24kpbs, kilobytes per second. Now, this number is really important because the audio terminator product when I upload my finished, edited audio interview, they have where you can upload your edited audio interview onto their service and then it will convert it into that play button. It will not convert it unless you are uploading it at this level; 22,050 hertz-mono, and actually you could do it stereo but it would have be 22,050 hertz, 24 kilobytes per second. So I need to keep it at that rate for my play buttons on the Internet and I’m limited in that way.

Also you want to keep in mind the size of these files. One great thing about audio interviews is that they are viral. You want this great quality sounding recording and you upload it to your sites, these files are going to be huge. You know, the Internet is improving in speed but that may be a 50meg file and people are going to get frustrated if they have to wait an hour to download it, even with high speed Internet access you don’t want your files so huge that it’s going to be delaying people and frustrating people from downloading it.

At this rate that I gave you it’s pretty manageable, the files are not that huge, potentially they can even passed around by email and that’s how I do it.

There is nothing wrong with the quality. The quality is fine. The people who complain about your audio quality, they are more interested in the quality and you have to be able to listen to it, it can’t be so bad that its real distracting, but people really want the information and a just good enough audio recording I think is fine. You can certainly go better and I’ll be the first one to say that I probably should increase the quality and I may do that soon. But for right now, it’s working for me.

Another thing and I’ve heard this before; you know when it sounds so good it’s kind of like a car salesman in three piece suit coming towards you. Sometimes when it doesn’t sound just all perfect and professional that is attractive to people because you’re not out of the ordinary. It should sound like what it would sound like if you’re talking on the phone.

What Is Audio Acrobat?

So we all know that the key to operating a small business is organization. We also know how vital marketing is to promote our product and services and how expensive it is to hire outside companies to manage the marketing. The bottom line is that there are a lot of components involved in successful and creative advertising. Audio Acrobat is a product that can effectively help small businesses accomplish their marketing goals and even provide new sources of publicizing that were not previously considered.

Marketing Audio Tools

  • Record, upload, and download audio to and from your computer
  • Records phone calls, capturing testimonials by phone
  • Record and play back audio by phone

Marketing Video Tools

  • Records video using your computer
  • Uploads videos from your computer

Marketing Web Tools

  • Send MP3 audio via email
  • Create podcasts for use with iTunes marketing
  • Create landing pages
  • Post to social media and similar
  • Design an audio or video player
  • Arrange streaming audio playlists

These are only some of the tools available from Audio Acrobat. Now, it’s very easy to just list these and say “go for it”, but I also want to add a more in-depth description of the potential uses within these tools and highlight the importance of their interconnectivity.

Improve Your Website

Just one example of an improvement that can be made to either a pre-existing website or to a new website for your business would be to add an audio/video player designed according to your business needs. With a video player, you can record and play for customers a multitude of things such as: an online commercial spot, a product demonstration, a visual how-to tutorial, or even a tour of your business. With an audio player you can record and play audio testimonials from satisfied customers, create a pod cast to show and link it to your website and/or have a link on your website to your recorded podcast shows. These provide customers with a more interactive and quality experience when visiting your website.

Improve Your Social Media

Social media is a great way to spread the news about your products and/or services to potentially millions of people, so finding ways of improving what and how you post will always be time and effort well spent. Audio Acrobat gives you innovative tools to create landing page links into your social media post that will take your customers from the social media sites to a campaign page that you create, allowing them to see what your business can do for them.

One of the best things to note about Audio Acrobat is that you don’t have to be a tech junkie to use this product. Their website offers comprehensive video tutorials and informational webinars for each of their featured tools and services that will teach you the basics quickly and easily. As with any service you invest in for your business, be sure to do your research before making a decision. Audio Acrobat offers a free trial that permits you to get acquainted with their merchandise and get a good feel for what assistance it can grant to your enterprise, in order to make this decision simple.

Online Radio – 10 Publicity Boosting Shows For Books

Online radio shows are an effective method to reach readers.

Online radio shows provide a fun platform for authors to discuss their books and reach targeted listeners. Free or low-cost, online radio shows are more accessible to pitch than larger stations and allow listeners the ability to stream or download the interview. The author interview can later be downloaded on computers, mobile devices or used for marketing purposes.

There are a lot of online radio shows, but few shows have a professional host, format and content that will attract and retain listeners. Airing weekly or daily, below are ten online radio shows to boost publicity, gain online traffic and maybe sell some books.

AAMBC – Hosted by Tamika Newshouse, president of the African Americans on the Move Book Club, the show interviews authors, industry tips and holds a annual awards show. – Provides interviews and promotions for artists. Many authors go onto the show. A donation is requested.

Authorspeak – Hosted by Michelle Green, the show interviews authors and provides a occasionally has a poetry jam.

Black Author’s Network – Hosted by Ella Curry, owner of EDC Creations. The show covers a wide variety of topics and a consistent presence of black authors discussing books. 3 Chicks On Lit is a Hip, Fun, and Sassy Literary Hour!

Dedan Tolbert Show – Hosted by Dedan Tolbet, the show concentrates on positive relationships and provides relationship advice for listeners. Interviews a variety of individuals. Authors and books are fused into show topics. Airs daily.

From Cover to Cover – Hosted by best selling authors Pat Tucker and Reshonda Tate Billingsley. From Cover to Cover is broadcasted on FM and streamed online. The show provides industry tips, panel discussions and author interviews.

Literary Pizzazz – Hosted by Pam Osbey. The show provides in features authors, publishers, young writers and spoken word artists.

Mz Optimizm – Hosted by Shauna Blaze, Mz. Optimizm. The show covers a variety of topics including business and authors.

Writers Life Chats – Hosted by Kisha Green, Writers Life Chats is a show open to all types of writing. The show provides chats about the writer’s life and offers advice for aspiring writers. Airs weekly.

Use the list to set a foundation for your online radio presence. Check and follow the submission guidelines to pitch a show. Prepare for the interview and provide a great interview. The host provides the platform, but you have to make the interview memorable.

How Long Should an Audio Interview Be?

How long should an audio interview be? One best way to set up your interviews is to separate it into parts. I think it is a good idea for a couple of reasons. Let’s say you want to increase the value of a product. So let’s say a teleseminar goes three hours and you know if I had it as just one file. If I wanted to sell it later and I say, “Okay, if anyone is interested in buying this teleseminar it’s just one audio file or on one DVD, here it is.” I could increase the value and break down the three hour recording into maybe six 30 minute sessions so when you go to a Web site you see Part 1, Part 2, Part 3, Part 4, Part 5, Part 6. It’s easier to download and I think it gives it an increased value by having it in parts.

For the most part if my interviews are over 60 minutes I’ll do a Part 2. So if I have an interview that goes like with John Carlton, I think we went an hour and a half and I broke that up into two parts. If they really go long, then I will make it and I try not to make it any more than an hour, at the most, no more than 70 minutes.

Another reason is I’m pretty sure if you convert a digital MP3 file into an audio CD Rom I think the capacity on those CDs is 70 or 80 minutes. I think its 70 minutes, so if you go over 70 minutes you’ll have to get another CD and if you’re selling a physical product that is going to cost you more money on the duplicating and printing.

Paul Hartoonian, he goes with publicity stuff, and he’s been on a lot of radio interviews, like 2,000 or 3,000 radio interviews. He was saying how he tries to keep his interviews to an hour or less and if it is going to go over an hour he says why don’t we schedule another interview because people’s attention starts to drop off at about an hour.

If I’m doing an interview and I’ve secured it and it’s a pretty big name, I’ll usually tell them to have 90 minutes available. If it’s really going good and I’m not quite finished, I will try my best to keep going. I’ll say, “Look, I’m not quite finished, do you want to keep going or do you want to reschedule?” I’ll give them the choice but sometimes you only have that one time to get that interview.

I’ve had people say we can keep going and I’m able to get the whole interview and I’ve had people ask to reschedule. Anyone who said they would reschedule with me has honored that and rescheduled. So either way will work.

Audio Marketing For Profit – The Time Has Come

Many online marketers today are already using audio in their marketing mix. However, the vast majority (even many of the big guns in internet marketing) continue to produce low quality (tacky) audio productions.

Here’s the problem: low quality audio is equally as bad as the used car salesman in the checkered pants and white belt. It’s simply tacky. The good news, is that this is NOT something that is the norm any longer. It is rapidly changing. In fact many internet marketers have realized that the quality of their sound is equally as important as the content of the products that they create.

The solution? Either you outsource your audio to a professional, or you learn to produce great audio yourself.

Just like in the offline world of small businesses, Internet marketers who have already reached a comfortable level of profitability will begin to outsource certain tasks. This will allow them to increase their productivity and focus on revenue-generating processes. The other added benefit of higher quality, because you’re outsourcing to a professional who works in their field of expertise every day.

Some common areas of outsourcing include graphic design, copywriting, web design, video development, and of course … audio production.

In addition, there are different areas of audio production where YOU might want to consider using a specialist . One example is royalty-free music. This kind of music comes with rights to use it on your productions can be available as a catalog (or library), as a single clip, or for those wishing to create their own brand, it is also possible to purchase the exclusive use of a music track. Although in this case you won’t actually own the copyright to the music, you’ll be the only marketer using it in their online marketing audio productions.

Another type of audio specialist is a voice over artist. In addition to radio and television work, many voice over artists are now taking their talents to the internet. This includes e-book audios, podcast intros, voice overs for video, web site introductions and others.

A recording engineer or audio editor can also be hired to clean up or edit your own recordings. Often interviews, seminar recordings, and webinars aren’t polished enough to hit the internet airwaves. An editor will remove the dead spots, balance the different voices, and augment the over-all quality of your recording. Once this is done, it’s now ready for CD or DVD mastering.

If your online business is not yet in a place where outsourcing is an option, all hope is not lost. Any computer can be turned into a digital audio workstation. Software and hardware is available for both macs and pcs. And the best news, is that even some of the software (with basic editing features) is free. Using Audacity (audio recording software), your audio quality will not suffer. Your only limitations are in what audio editing features are available to you. In fact, even Camtasia is capable of producing great audio quality too.

In conclusion, be sure that in every audio you produce, that quality is top-drawer. If you’re unable to outsource, then acquire the tools you need to produce great audio yourself: audio editing software, a great vocal mic, sound card, speakers, and headphones. With some practice you’ll be proud of the results you can produce!