What to Do If You Don’t Like Your Voice on Audio Recordings

A lot of people think they don’t sound very good. It’s kind of different when you hear your own voice and when someone else hears your voice, but if you really sound terrible – not terrible, let’s say you may sound different than what your market is used to hearing.

If you have a thick accent or you’re from another country and you’re trying to sell to middle America, that’s going to be a barrier of getting your message into the ears and the minds of your prospects.

So, let’s say you’re the expert being interviewed, and you want to use that interview to promote and sell your existing product but you may have a heavy accent. That may deter your sales or reduce your sales because it’s more difficult for people to hear you. I would maybe hire someone.

You could script out your interview, or you could have someone interview you and you can have an expert replay the interview, get an actor to do it. I have done that on two occasions – Jim Straw, a very well-known mail order guy had some hearing problems. So, he was unable to do a phone interview, but I had questions submitted to my list.

All the questions came in. I sent them to Jim. He answered them all in his own words, and I hired an actor to play the part of Jim Straw. So, I was the interviewer, and the actor was playing the part of Jim Straw answering the questions.

We were transparent about it. I say right there on the interview that this is an actor playing Jim Straw, but after listening to it for a while, you forget it’s an actor.

I did the same thing with Eugene Schwartz, who is dead now, the famous copywriting speech that he did for one of the big publishing company. I hired an actor to recreate that.

So, you can hire an actor to recreate the audio interview with the audio message. It’s the message that they want to hear, the words, the combination of the word that sell the ideas on the prospect, not necessarily the voice. So, I would say hire it out.

Marketing Tips For Getting Started With Audio Interviews

When it comes to audio interviews, the best marketing tips and ways to get started in my opinion is to just simply do an interview for fun. I think, like public speaking, a lot of people have the fear of getting up in front of people and speaking in public. Well, I bet a lot of people have that same fear just talking on the phone. I’m pretty comfortable just talking on the phone, so I would tell anyone who is afraid of doing an audio interview by phone, the best thing they could do is just do one. Interview your mother. Interview your brother.

You’re going to need some equipment. I would go out and get a digital recorder. You can get one from Radio Shack, or you can go onto eBay. You can go to any electronics store. I got mine from Circuit City, and I’ll talk about the type I’m using.

Buy a device that allows you to record digital audio, and then think about if you’re in a business or you’re in a profession where you have someone that you look up to who is an expert in your industry, just email them and ask them, “Would you be willing to do an interview?” You don’t even have to have an ulterior motive. You can just say you’re practicing with your new digital recorder, and you’d like to learn some stuff from this expert. Just ask them to do an interview.

I think if you can just do one interview, even if it’s for practice, or even if it is something for money and be able to do the interview, be able to record, be able to get the recording off your digital recorder, be able to get it on to your computer, be able to do just a little bit of editing. You don’t even have to know how to do the editing, and be able to convert it into an audio. I’ll be sharing some tools, some online services that will help you do that, that make it very easy.

So, my advice would be just to do one. That is the best way to get started is to just make some movement. So, anyone who is afraid, just get started. Get it going. Do something. Doing nothing isn’t going to do you any good.

Break Down an Audio Interview Into Segments

How can you break down your audio into segments that can be used as an audio?  I have on my audio clips a page, like once you’re into my site where I have all the listings of all the audios. I have this 45 minute audio recording which is nothing but clips from all my interviews. I learned this when I would edit my own interviews so I would listen to the interview and if I’m listening to something I’m say or if I’m listening to something the expert is saying and he says it with passion and emotion and your ears perk up. Like if you are sitting in a restaurant and you’re listening to back chatter and you hear someone say something that captures your attention and you kind of pay attention a little closer.

There are points in an interview where something really powerful will be said and you can look for those points in an interview and edit them out and use that in a promotion. So all my interviews a lot of them start with a commercial like that, just like in a movie that key high point of the interview and then I have a little music right after, like the signature music. That is just the way I’ve done it ever since the beginning and I think it’s good and kind of adds excitement at the very beginning of the interview and that’s how you do it. Just listen for something.

Just like when you are looking for a headline for a sales letter and let’s say you’re listening to an audio interview for stuff that you’re going to use for the content of your sales letter. Your prospect will write the headline for you many times. So that headline is similar to a promotional piece that you could use to promote the interview.

You can break it up and have 5 or 10 of those pieces all through the interview and string them all together. That is how you do it.

7 Ways to Use Website Audio in Your Marketing Arsenal

Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.

In the past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. Now, you can use audio to multiply the impact of your message and create stronger bonds with your visitors.

Audio’s power comes from its ability to engage more of your visitor’s senses. The more senses you engage, the easier it will be to effectively communicate. Instead of just reading your words and looking at your picture, you can communicate with your voice – and the voices of your clients.

The power of audio can be appreciated by comparing the newspaper column version of Tom and Ray Magliozzi’s Car Talk with the program aired each week on National Public Radio. Although the newspaper column and radio program address the same topics, it’s far more fun to listen to Car Talk – where you can experience Tom and Ray’s intonations and phrasing – than to read the same words.

Here are some of the ways you can employ audio on your website:

– Welcoming messages. You can create closer emotional bonds with website visitors by personally welcoming them to your site and introducing some of the features they should explore.

– Testimonials. Audio testimonials are far more powerful that written testimonials, especially if you include a photograph of the individual speaking the testimonial. The next best thing to a face-to-face referral is a recording of a client explaining their satisfaction with your product in their own words.

– Guarantees. Your satisfaction guarantees gain impact when you deliver them in your own voice. Place them on your order form, at the point of sale. People are inherently cautious about ordering products and services from the Internet. Reassure them that their credit card and personal information are safe with you.

– Seminars and teleconferences. Short excerpts about upcoming events can make your event even more appealing. Snippets from past seminars can whet visitors’ appetites for more.

– Tips. Add interest to your site by describing an audio ‘tip of the day’ or ‘tip of the week’ in your own words. Be sure to offer access to previous tips, too.

– Audio postcards. You can include audio invitations and testimonials as links in email sent to clients and prospects. To arrange an audio testimonial, simply provide your client with a phone number and password, and invite them to call up and express their satisfaction with their purchase from you. Audio postcards are a great way to stay in contact with your clients and prospects with an announcement of an upcoming product or service. They are also a quick way to acknowledge a special occasion.

– Streaming audio can be used to allow visitors to playback longer events, like seminars or teleconferences.

When you add audio to your website, allow your visitors to maintain control. Don’t begin playing your message when the webpage loads. Instead, invite visitors to ‘click here’ to hear your voice. Keep your messages as short and concise as possible.

And avoid ‘scripting’ your introductions and guarantees. Write down the key ideas you want to communicate, but deliver them in your own words as conversationally as possible.

Web audio is no longer a futuristic luxury. Web audio is here now and it’s as close as your telephone. It is an affordable and easily added feature that can set you apart from the competition and help communicate your message with added impact.

How to Record Digital Audio Without Doing a Phone Interview

Anyone can record an interview by phone using very inexpensive equipment. Here in the use I would recommend you buy a simple microphone that you can pick up at an electronics store like RadioShack.

If you have a computer, you can plug that microphone into your computer’s microphone jack.

Next you look for inexpensive or free software where you just click the play button on your software and you start talking in to your microphone on your computer.

If you’re a practitioner and have expertise you can talk your audio products into the microphone without doing an interview with another person.

And once it’s done, you can save that recording as a digital mp3 file or a wav file.

Then save that file to a folder on your computer. If you choose to you can do some simple editing to the audio file. Once you edit and saved the recorded audio, you now have an audio information product.

You now have valuable information that you own. You have taken ideas and maybe case studies and experience and you’ve captured it forever.

You have got that expertise into an audio recording which can serve you very well.

You can use this recording as a free download to educate potential prospects. You can put the recording on a CD or have it transcribed into a word for word transcript.

Or this expertise can be sold and distributed without actually having to be there or to deliver it face to face or one on one.

Recorded audio is the most powerful marketing took known to man.

Break an Audio Interview Into Parts

If you’re conducting an audio interview with an expert, it’s quite possible that the interview could go for a long time.

Most of my interviews tend to be about an hour in length. I have conducted some though that are two, three or even six hours in length.

Now I could leave these interviews as they are. But I actually think that I would be decreasing the value of the product that way. The reason is that one audio file of say, three hours, has a perceived value. But it has more value if I break it down into six 30 minute sessions.

The files are quicker and easier to download when they are broken down this way.

And it suits my clients need I think a little better.

It’s not unusual for some of my clients to download one part of an interview one day.

And then come back again later to download the rest.

Another reason I tend not to make my files too long is in case I want to convert the format.

When creating products, I sometimes convert digital MP3 files into an audio CD Rom.

Unlike the MP3s, the capacity on those CDs is 70 minutes.

In other words, if I have an interview that goes for 71 minutes, I’d have to use another CD…

Which doesn’t make sense.

I mean when pay more money in duplicating and printing, when through some simple planning, you can avoid doing so?

So, break those interviews into parts.

The people listening to them will appreciate the shorter format…

And so too will your hip pocket.

The Most Extreme Online Services For Recording Audio Interview

I think that my phone and my Sony digital recorder is the most extreme and best way to record audio interviews. There is a great service that one can use to create play buttons for your web site to deliver audio interviews online. I’ve been using this service for six years and that is how I put most of my playable audio on my website where people can listen online.

It’s $29 a month for the service and they’ll host all interviews on their server. They have huge servers that will host all the audio and they have a back panel where you can get to any of your audio. You can create different color buttons. You can create different style buttons. Once you upload an audio you can take some code and send it in an e-mail. There’s a lot of real time saving advantages with this service that I’ve used for years. I would definitely highly recommend it.

There’s probably twenty different solutions. I’m just telling you the way I do it and what works for me, it’s what I’m comfortable with and I think a lot of people are like that, if they learn. I’m sure there’s a lot of people using software, Word versions, from years and years ago. You learn something, you don’t want to have to re-learn it.

So if it works and I’m comfortable with it and I don’t have to invest the time to re-learn some new software, I’m going to stick with what I know and that’s what I’ve been doing in the past; but I’m real happy with this Audio Terminator for my audio interview needs.

What Questions Will Have Maximum Impact in an Audio Interview?

To make a maximum impact in your audio, you want to make sure that your interview is matched to your market. You want to think about, what’s the purpose of the interview? The people listening to it, are they listening to things that they really want to know about, and that’s why you’ve got to do your research. That’s why you’ve got to use an Ask campaign. That’s why you want to dig deep when you’re looking in indexes of books on Amazon, or you’re looking at websites. You’re looking at the bullets.

You absolutely have to be a good listener. Not chiming in. Let them do most of the talking, which is fine, just ask the questions and kind of shut up.

One thing you definitely don’t want to leave off is a call to action. You want to tell your listener what to do, not only at the end. You may want to tell them what to do fifteen minutes into the interview. You may want to tell them what to do thirty minutes into the interview, and you may want to tell them what to do right before the end of the interview.

You want to make an offer. You want to make it risk free. You want to direct them to a website. You want to have them pick up a phone and call you. So, call to action, at the end of that interview, what do you want that listener to do. Tell them what to do. That you should never leave off.

Audio Interviews With Big Names – How to Land One

If I was just starting my information product business and had no profile, this is what I’d do in order to get started.

I’d quickly try to establish myself as an expert. But I’d leverage off the expertise of others.

Now the top guys in your industry or field may not know you. But they do know each other.

So, I’d try to position myself as a kind of public relations expert.

I’d go to each expert in the field I’m interested in and say: “I’ve got this idea. I’m putting together a book with a compilation of audio interviews on the world’s greatest copywriters”.

And if my field was something else, say music or health, I’d do exactly the same thing. I’d try to talk to them on the phone and really project a passion for what I was proposing. 

But if I couldn’t get them on the phone I’d try to project it in an email. I’d say: “I’m planning on interviewing Bob Bly, Clayton Makepeace, Joe Vitale, John Carlton and Ted Nicholas. I’d also like to interview you”.

I’d explain that I’m going to turn the interviews into transcripts which in turn will become a book that I plan on getting up on Amazon. I’d tell them about a Web site dedicated to the book.

That I’d be doing joint ventures…And that “I’m going to promote this like you wouldn’t believe”.

They’d be crazy not to come onboard.

Why?  Because by grouping them with other experts in their field, I’m reinforcing the perception that they too are an expert.

Plus, I’m doing all the promotion and distribution that they can leverage of.

Think about all the experts who contributed to the smash hit documentary, the Secret; people like Bob Proctor and Jack Canfield.

How better known are they because of their participation in that film.

It’s a no-brainer when you think about it. Try it some time.

Using the Unspoken Word

Now, more than ever, business professionals are using the “spoken word” to get their messages across to visitors. It is a growing consensus among web business professionals that people will spend more time on a website listening to what the speaker has to say, while at the same time, browsing over the written content. The contention being that hearing an actual voice will instill a certain amount of (instant) trust or credibility to the speaker and the products or services, and increase the probability of a sale.

Debbie Barth of NC Women’s Network uses audio as a greeting and to explain the purpose of her networking website. She also uses audio on her site to give other business professionals exposure to their products or services via personal, one-on-one interviews. NC Women’s Network also helps people who want to add their “special message” to their website, but are not quite sure how to go about it.

Obviously, audio is not new to website promoters. Special effects and music have been around forever. However, there is an increasing trend to add welcome greetings, product summaries, and podcasts directly on the websites to entice visitors to stay a little longer and, hopefully, increase their sales potential.

Maybe the most important value of adding audio and podcasts to a website is that spiders (web-crawlers) love audio, podcasts, and rss feeds (audio content is a nice appetizer), thus increasing the potential of higher rankings in search engines.

Good content is certainly “King” to a website, and now, that includes good audio content as well.

Website: http://www.ncwomensnetwork.com

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