Streaming Audio – Advanced Audio Streaming

What are some of the things you can do with audio streaming that really gives an advanced feel to your web site?

Perhaps one of the most flexible and effective ways to add sound to a website is through Flash files. Although you will need to purchase a program that can create the Flash files (which can be quite costly), Flash lets you import both WAV and MP3 files from which the program creates smaller files that will automatically load within your site. With Flash, you are in control. You can designate the quality level of your files, which will determine how large they will be. Flash files are also loopable (WAV files only), so you can create a continuous loop of sound.

You can also purchase pre-made Flash Loops. These are files that are professionally recorded and are on a nearly endless loop. Most of these files are small (about 20k) in size, thus allowing them to load very quickly on a site. You can get Flash Loops from http://www.flashmusictracks.com. With these, there is basically no down side. You get a small file with very professional-sounding music that is easy to incorporate on to your site.

So, as you can see, when considering incorporating audio into your site, there is much to think about. Once you decide you want to add an audio element, you will need to move onto decisions about what you want to say, how you want to say it, and in what file format you want it to be said. Audio can be a very effective tool, however, and should definitely be considered for use on most sites. It’s just a matter of using restraint and considering how the sounds you choose will complement and enhance what you want to say.

Online Radio and Advertising

The popularity that the Internet radio enjoys today is not just limited to teenagers, as even the elderly also enjoy listening to it. The Internet has been widely instrumental in connecting the world in more than one way. It allows people to communicate, shop online, learn many different subjects online and do many more things.

It is not too long ago that people were dependent on the local radio for news and other information. Thankfully, those days are over now, and the Internet has facilitated an instant communication that we never imagined earlier.

It was during the mid 90s that the Internet radio started growing, and it had a phenomenal growth, as small and big commercial radio stations started appearing worldwide. It is difficult to ignore today’s radio as a powerful medium for advertising, since the Internet connects millions of people worldwide. Many businesses having realized its potential are already exploiting this novel medium for advertising their product and services.

An ever-increasing number of companies are introducing new channels, giving to their listeners an opportunity to convey their feelings with these radio stations playing music through varied programs, as per the interest of listeners. Now, one can enjoy listening to the latest and even the unreleased albums of their favorite singers from any corner of the world, as long as it has the facility of the net. You can also find the details concerning any particular singer or the writer of the song.

Those people who love sports can listen to live commentary of any ongoing cricket or football match. It is quite usual for radio stations to employ online radio jockeys, who easily connect with the audience while allowing the listeners to convey their opinion or post their comments on the Internet.

Advantages of Internet radio advertising for business owners

  • It enables you to target your audience for advertising the services and products you may be offering.
  • You can get a variety of radio stations to choose from, offering various formats, from oldies to rock, and from talks to news, as required by your business.
  • Advertising through radio is far more economical than advertising through TV, and radio ads are easier and quicker to fabricate. Your audience need not wait for the forthcoming issues, as in case of magazine ads.
  • You can get a wider reach, irrespective of your geographical location, as long as your audience has an Internet connection.

Limitations of the Internet radio advertising

  • Anybody can simply modify your ad and use the same for their purpose. Since these ads are of very short duration, you need to condense your ad without sacrificing its content.
  • Radio ads may have noises appearing in the background, prompting you to run your ad more frequently to make it effective for your prospective clients.
  • As most businesses are interested to advertise during morning and / or evening hours, you may be required to pay more for advertising your business during those hours.

Instant Teleseminar – What Is It?

In every business, marketing is a key component to increasing your customer base and making more sales. The goal with online marketing is to capture the attention of the maximum amount of customers and inform them how your business can be a value to them. There are many options available to do that. Teleseminars are the cousins to webcast and webinars. The teleseminar experience is a live event that offers customers a more interactive connection while still in an online environment. Instant Teleseminar takes the old way of teleseminars and modernizes it to maximize not only the businesses experience but also the customer’s experience.

So, for anyone who has hosted a previous teleseminar, you know that it is more than just a production. There is a lot of planning involved before your event and follow through with sales and possible new leads. There are also so many important facts within the attendees. Who attends? What is the average time they view? At which point did they stop watching? This is critical information that tells you if your presentation had enough appeal and who exactly was appealed to it (your target market). It also signifies the high and low points throughout the presentation itself.

Instant Teleseminars were created to be “high touch” Teleseminar and Webinar Marketing Systems. What this means is that it is designed to help businesses through the entire process of creating, host, and following through.

Pre-production

Instant Teleseminars create a personalized event page that promotes your event and prepares you audience. On this customized page, you can collect questions from prospects to help you outline your presentation agenda. This page also gives your guest the option to print a reminder notice with your tune in information. You can also preview Power Point slides before you present them to your audience.

Production

Instant Teleseminar provides interaction by phone and through web based controls. This feature allows your business to know who is on each call and the ability to dial out to a missing guest. There are useful features as well, such as the capability for guests to raise their hands to ask questions online. One feature that goes beyond the average teleseminar is the take action feature. This allows you to choose the perfect time to push that “take action” button giving your viewers an opt-in form to purchase either that first product from you or even that big ticket item.

Follow Through

With Instant Teleseminars you can review stats after your productions to evaluate the highlight and low points during your presentation. This gives your business the information for adjustments that you can make on future teleseminars. Also, a full call list is provided to you with the names of all callers but also their locations and contact information. This shows you demographically where interest in your business is peaked. Lastly, and maybe the most importantly, is the call number. This tells you how many people you reached throughout the event.

Businesses can benefit by using tools and resources available to them, such as Instant Teleseminars. It takes the guess work out of all the effort that goes into, and comes out of, a well-organized production. The point of making teleseminars is to reach your maximum potential, make larger sales and grow your prospects list. Why not achieve this through an all-inclusive program designed to assist you through this process?

Use Audio Interviews to Attract Customers – A How-To

If you’ve conducted an audio interview with an expert, you’re well on your way to having a business that can make you money.

Some people get stuck on the idea that an interview is just that – an interview.  Don’t do that.  What I want to encourage you to do is to see the interview as information product.

Obviously, that information product has a value for the information it provides.  But, it also has a perceived value for the way that information is delivered.

For example, an ability to listen to an interview online has an inherent value.  But it is not as valuable as an ability to download the interview and take it with you on the road, in the garden, or when you’re out “pounding the pavement” getting fit.

The reason the second option is more valuable?  Choice.  People like choice and are prepared to pay more for it.

Taking this process further, another way to enhance the value would be to provide a transcript of the interview.  That way, people who like to read could also tap into your stuff. 

If you follow this model through you have the basics for an opt-in program on your website.  For example, in order to capture the email address of a potential customer you could make available a sample of the interview. Having wet their appetite, you could then offer that customer the ability to download the interview so that they can take it on the road. They could pay a monthly fee for this service.  In order to further increase the value and charge a premium on the monthly fee, you could offer to supply the transcript.

And then. Hey presto.  Using one audio product, you have created a viable business system that’s a win for you and a win for the customer.

How to Fall in Love With Audio Interviews

I want you to fall in love. In love with recording audio interviews. And I’m going to tell you if you want to make money doing something you love, you should do audio interviews. With Audio Interviews you can package them and sell them.

I’m going to give you a perfect example about how to do this. There’s a website called Tunecore and these guys are doing exactly what I’m teaching. I have no idea who they are, but they have all kinds of information products, audio downloads, they interview experts and the gentleman who asked this, he loves musicians, I would say start interviewing musicians. Let’s say he interviews ten musicians about their career as a musician. What do you think someone will pay more for?

Those two interviews with those musicians and what they love about their career and what their life is like and how many gigs they play? Or what if you did ten interviews for musicians on how to get a number one song or how to do mastering; how to master your songs. Or how to do marketing or how to publish your digital music. An interview on vinyl, creating vinyl records and selling old LPs. Or mixing your music for the best potential sales on copyright issues.

These are subjects that the business of the music industry, I think, would have a lot more appeal and bring a higher dollar volume than actually the lifestyles of different musicians.

So I would tell him start interviewing experts within the business music industry. It’s a huge niche. These guys, I remember looking at what of their seminars because these guys – their niche – is teaching about publishing your digital songs so musicians who create a series of songs it’s not really all about albums anymore, it’s about that one track, that one hit, and it’s about how to market your song.

It was interesting to me because I wanted to learn from music about how to get distribution on an audio interview. It’s not music but it’s still an audio content and their distribution system would work the same way for me and I’ve looked at their seminar. They were selling an online training for about $10,000. So I would tell this guy, go to Tunecore, look at what they’re doing and model it. Their niche is digital music. Maybe you can model something for maybe vinyl music, LPs. I think albums are getting back in fashion with a lot of the younger kids today.

How to Keep the Rights to Your Audio Interview

Can you keep the rights to your audio interviews? There is no reason you would have to give up the publication rights to your audio. I mean why would you? There may be a case where if you got an interview with someone that they said you can’t have the rights to do anything with the interview, but why would they be giving you the interview if they didn’t want promotion. It would be understood that once you have the interview you are going to use that as a tool to get them publicity.

So you are going to have to be in control of the distribution of your interview to get them more business or more notoriety or better distribution. So that part of it if you needed the rights to that interview and you wanted to use it to promote them or use it to sell a product you have to maybe get that as an understanding up front. But I don’t think there is really any reason someone should withhold the publication rights. I guess it all depends. I’ve never had a problem with it in the past.

So for any guy who says they are not going to give you the publication rights there are probably 20 other experts in that field who would be willing to, just move on to someone else. There are plenty of people to interview, plenty of experts. That’s my answer on that; if they aren’t willing to give you the rights then you should find someone else who is.

Versatile Online Audio Promotions Generate Traffic!

Proper marketing tactics will help your business to be one step ahead from where it is now.

In case you are looking forward to bigger gains and better prospects it is absolutely essential that you are able to market your company, brand, product or services with great conviction.

When we talk about internet marketing one thing that we come across is the audio marketing as there are many cases wherein it has been proved that this method of marketing is very fruitful. This marketing technique can play a very vital role in marketing campaign as it can drag customers to the website and at the same time you will be able to make good sales.|An improper promotional strategy will not make you increase your business in any way. If you want to earn good money and more or prospective customer,

it is very much essential for you to apply an apt promotional strategies. In order to achieve success, audio marketing is widely used by the experts through web promotions. This kind of promotions can be of great help in conducting appropriate marketing. You will be able to raise your standard of sales as there will be many visitors on your website if you use audio promotions.|It is not possible to make profits without apt mode of promotions. If you want to earn high and attract prospective buyers,

It is important to carry out marketing of your business with exact certainty. Marketing through audios is one of the unique ways of marketing through web. Many old players or online marketing business are opting to initiate with marketing through audio. Application of apt type of marketing strategies is very essential to increase your earning and generate more leads.|If you do not have right kind of promotional techniques at your disposal then progressing ahead with your business becomes difficult.

If you want to have great rewards then it is important that you promote your products, services, business and company with great passion. As there are many online marketers who have been making use of audio marketing it has now become one of the most well liked element of web marketing strategy.

You have boost up your sales by generating good traffic to your webpage and this is possible with audio marketing. A lot number of business organizations these days are opting for internet marketing campaigns to grab the attention of more number of uses to their website.

If you are looking forward to promote your business efficiently proper technique of marketing can be fruitful as it will help you to make high sales and at the same time earn good returns from it. Audio marketing is being considered an important element of web promotions and thus is being opted by many.

Audio marketing will help you to achieve your desired growth of the organization resulting into high profits over a longer period of time.

Advanced Tips to Advance in Audio Streaming

Many people are using audio streaming to help them make more money with their web based businesses and more. It is rapidly becoming one of the most popular ways to advertise, especially for musicians. In fact, profitable audio streaming relies on many aspects of the music world for success. You will find below several advanced tips to audio streaming.

Improve Your Sound Quality

If you have already recorded some sound for audio streaming, you know how important it is to have good recording equipment. If you are seeking advanced techniques, it may be time for you to seek the expertise of a pro–try a local recording studio for best sound quality. Many people can now afford to have studios in their basements thanks to new electronic technology.

Specialized Servers

If you are hosting your audio stream at home, you probably know how much it drains your bandwidth. There are companies that specialize in audio streaming that have high bandwidth and can provide you with excellent service for a reasonable price.

Compressions

Make sure you use the compression that most people in your field will want to download. For instance, many musicians prefer the mp3 format, but those in other fields may prefer other formats. If you can, offer several types of downloads. Often people will offer mp3, .wav, and .aif files at the same time and customers can choose from those. Profitable audio streaming means making it available to as many people as possible.

Audio Book Rental Is A New And Interesting Concept

The renting of audio books is a relatively new concept. It first started in the seventies through the use of cassette tapes. It has grown in amazing proportions over the past few decades. The idea in the beginning, was to make more much more accessible to busy people, and once businesses caught on, there was a surprising growth of rental outlets. In every town and city, public libraries began offering audio book rental.

Because Of More Demand, More Outlets Are Supplying

The concept actually had to keep up with the theory of supply and demand. As more people began enjoying their favorite books audibly, more companies were needed to keep up with the supply. It was then that such rental companies began to flourish. Then through the help of the internet, numerous sites began to develop and huge masses of internet visitors caused this business become amazingly popular. It allowed people to subscribe and download books which had been made into public domain.

As these companies began, they were only able to offer a few choice selections of recorded books at first. Since it was normally not possible to find good fiction or non-fiction works available, these companies grew like wild fire. A lot can be said of those who may wish to develop this type of online audio book rental business. It can offer people a large range of audio books and tapes, as well as CDs, that can be rented, instead of having to be purchased.

Audio book rental companies may charge their customers differently. From one company to another, the prices and terms of use will differ. This requires that you do comparison shopping before choosing a company that is able to meet your needs. Their costs can differ as well. Other things you may want to consider, are the company’s rental time period and return method. There are some companies that will even give you a free trial offer. Consider all these points as you choose a rental company that is good for you.

If you’re familiar with renting DVDs, then you will already understand, more or less, what to expect when joining an audio book rental club. It works much the same way. There are also many companies that locate their rental books in important places such as off a main interstate at many travel centers, where people who are traveling, are more likely looking to rent one, instead of purchasing one.

In our modern days of rapid technology, it would be to your advantage to learn more about the concept of listening to books, instead of reading them. Knowing how to rent audio books online is sure to provide many benefits. One main concern with the wonderful availability of renting one, is that you may possibly not have enough time to listen to all you desire. It might be a good idea to download the audio book, and then in a time that is most convenient for you, be able to listen to it.

Timely & Lucrative Audio Interview Ideas

Lucrative to one person may mean something different to another.

There's millions and millions of different topics and niches and products out there.

My niche, the internet marketing crowd and copywriting and marketing niche, it is such a small niche.

Copywriting niche, if you ask ten people on the street, "What is copywriting?" I guarantee you probably out of ten, maybe one may know what copywriting is.

My niche is a very small niche, but there are huge niches out there. One niche that I like within my small niche here is I like business opportunity. It's that saying, "Catch a man a fish, feed him for a day. Teach a man to fish, you feed him for life."

When you're selling a business opportunity on how to make money, or you're selling them a system that he can implement and use to provide for his family for the rest of his life, that has a lot of value. There are a lot of people looking for that. So, I like business opportunity. One of my main products is an HMA Marketing Consulting System. That really is a business opportunity. It teaches you how to be a marketing consultant, and if you take to it and study it and implement it, you could make a nice living doing marketing consulting. So, it's a short cut to the process.

Those type products have a lot of value, and it's great to use audio interviews, expert interviews and testimonial type interviews to promote that type of thing.

So, I would go with business opportunities and you might find some other niches that are even more popular that have a higher demand and say, "Do your research."

A lot of my recordings aren't necessarily business opportunity, but they're information trainings. Copywriting really, it could be a business opportunity, but there's skills like negotiating and copywriting and sales scripting and how to get more referrals. Those are all skill type interviews, and those actually will translate into more money in your pocket.

So, my niche, business skills and business opportunities have been pretty good for me. So, I would stick with something like that, and I would also think about the type of margins when you're creating your information product. What could they sell for?

Business opportunities tend to sell for higher margins. People will pay more for those. People will pay a million dollars. I don't know how much a McDonald's franchise is. Maybe they're two or three million now, or they'll pay a million dollars for a Subway. Franchises are being sold everyday, and these things go for fifty, sixty, seventy, eighty, a million dollars because they're business opportunities.

When people buy into them, they believe that that franchise is going to support them for the rest of their life. So, I would consider something like that with high margin. I absolutely believe that audio can sell high ticket items like that.