Break Down an Audio Interview Into Segments

How can you break down your audio into segments that can be used as an audio?  I have on my audio clips a page, like once you’re into my site where I have all the listings of all the audios. I have this 45 minute audio recording which is nothing but clips from all my interviews. I learned this when I would edit my own interviews so I would listen to the interview and if I’m listening to something I’m say or if I’m listening to something the expert is saying and he says it with passion and emotion and your ears perk up. Like if you are sitting in a restaurant and you’re listening to back chatter and you hear someone say something that captures your attention and you kind of pay attention a little closer.

There are points in an interview where something really powerful will be said and you can look for those points in an interview and edit them out and use that in a promotion. So all my interviews a lot of them start with a commercial like that, just like in a movie that key high point of the interview and then I have a little music right after, like the signature music. That is just the way I’ve done it ever since the beginning and I think it’s good and kind of adds excitement at the very beginning of the interview and that’s how you do it. Just listen for something.

Just like when you are looking for a headline for a sales letter and let’s say you’re listening to an audio interview for stuff that you’re going to use for the content of your sales letter. Your prospect will write the headline for you many times. So that headline is similar to a promotional piece that you could use to promote the interview.

You can break it up and have 5 or 10 of those pieces all through the interview and string them all together. That is how you do it.

Break an Audio Interview Into Parts

If you’re conducting an audio interview with an expert, it’s quite possible that the interview could go for a long time.

Most of my interviews tend to be about an hour in length. I have conducted some though that are two, three or even six hours in length.

Now I could leave these interviews as they are. But I actually think that I would be decreasing the value of the product that way. The reason is that one audio file of say, three hours, has a perceived value. But it has more value if I break it down into six 30 minute sessions.

The files are quicker and easier to download when they are broken down this way.

And it suits my clients need I think a little better.

It’s not unusual for some of my clients to download one part of an interview one day.

And then come back again later to download the rest.

Another reason I tend not to make my files too long is in case I want to convert the format.

When creating products, I sometimes convert digital MP3 files into an audio CD Rom.

Unlike the MP3s, the capacity on those CDs is 70 minutes.

In other words, if I have an interview that goes for 71 minutes, I’d have to use another CD…

Which doesn’t make sense.

I mean when pay more money in duplicating and printing, when through some simple planning, you can avoid doing so?

So, break those interviews into parts.

The people listening to them will appreciate the shorter format…

And so too will your hip pocket.