Using Webcasting in a Business Environment

Anyone who has spent much time on sites such as Vimeo and YouTube has experienced the wonder of webcasting. Webcasting is a form of broadcasting where videos and audio files are streamed over the Web rather than over television or radio airwaves. Many businesses have leveraged channels on these video-sharing sites as well by producing and publishing both consumer-facing and private internal communications. While communicating with the public using online videos and webcasts can play an important role in your overall marketing strategy, webcasting is becoming extremely useful internally. Below are a few ways to use webcasting as an internal video solution.

Internal Collaboration

From sales and marketing meetings and virtual brainstorming sessions to inspirational chats and leadership from the CEO, webcasting is a powerful tool that can bring geographically diverse groups together. Webcasts can be held in real-time as well as archived for future viewing. Imagine your research and development team in New York showing your Los Angeles-based marketing team the latest prototype using a live webcast. Were you unable to attend the meeting? No problem, simply watch the webcast at your leisure.

Depending on which video solution your company uses, additional tools and features may be available. For example, some webcasting platforms add social networking features where employees can comment, chat, bookmark, or share favorite videos. Webcasting solutions for business allow users to create, access, curate, and share videos within the organization’s private social network.

Training and Development

Business webcasting can be used for training and development. Like a learning management system, a video solution could be used to deliver video-based training to those in need. With a webcasting platform in place, you could get more out of your best trainers. For example, instead of sending your best trainer to each branch office for training and racking up travel, hotel, and related expenses for an extended time period, you could hold a series of webcasts featuring that trainer. Not only could everyone within the organization benefit from the training as it takes place, future employees could access it as well. In addition, since the trainer doesn’t need to pack up and move to the next office after a session or two, you could create an entire series that digs deeper and provides your team with more extensive training overall. Meanwhile, everyone who participates in the training, whether live or at a future time, receives the same message, making for a more cohesive learning experience and more consistent internal direction.

Announcements and Public Relations

Businesses can also use webcasting to announce the latest news, launch new products, address investor concerns, hold advisory meetings, present research, and more. This type of webcasting can be either private, public, or by invitation only. For example, when you want to generate buzz about an upcoming product launch, you’d likely want to create a public webcast whereas meetings with investors or research presentations would likely be less publicized or sent to members of the scientific community.

These are but a few of the many ways you can use webcasting in a business environment. The more familiar your employees become with creating, accessing, sharing, and curating videos and webcasts, the more likely it will for more creative uses to emerge.

What Do Consumers Want in a Business Mobile App?

2017 saw people spend more time on their mobile phones than ever before. A person spends roughly 2 hours and 41 minutes their mobile device daily. With so much dedicated consumer attention, business owners are putting more and more money into various digital practices that can ease their work and help them improve their revenue.

The biggest challenge most of the business owners face these days is managing their businesses with complex systems. It is high time to understand and solve the challenge with consumer experience based solutions.

When we negate social media, video and audio streaming mobile applications, we get to know why consumer love using certain business apps and why they don’t. Mobile app market place on Google and Apple App Store is certainly a crowded and fiercely contested. Thus, it is more important than ever that business owners and mobile app development companies know what clicks with the consumer and what doesn’t.

Here are some of the most key things a business owner should look for in the app from a consumer experience point of view.

Utility and Value: Many business owners feel the pressure to have a business mobile application just because others are doing it. But, in reality some of the most used applications satisfy two main things a user is looking for: Utility and Value. A rich user experience goes a long way in helping the consumer get exactly is being searched for. Every mobile application should serve a unique and simple experience, it could be through salient features or entertainment factors.

Seamless user navigation: If a user has to dig deep and click on ‘n’ number of menu items to get the desired result, the business application’s main purpose is already lost. Such users will not only never use the app again but may also uninstall and give a negative review.

Quick Checkout: A long and troublesome checkout window is a huge thorn in any mobile commerce application. Online shoppers hate entering shipping and basic details again and again. Hence, a mobile app developer should aim at reducing the duplicate effort. Easy optimization of key fields is also an important factor (there’s a slight difference between using an optical mouse on desktop and a thumb while using mobile app!)

Personalization options: Mobile apps are a great way to know how the consumer thinks while searching for products and services with the app itself. With so much data-driven consumer study going on today, understanding what the user wants even before he has started searching for it is the future! If a user requires plumbing services every month or has looked for round neck t-shirts multiple times then offering a favorites option goes a long way in giving a personal experience. Likewise, one could look for many ways to make the mobile app experience more memorable.

No one likes repeated features: Now, any business owners with a dedicated app who are reading this, should never forget this. Keep the information minimal, we know you want to provide as much value to the customers as you want to but just make sure you provide them the right value as well. Not everything is meant for everyone, keep user specific information intact which helps and add more value to them.


These are just some of the most key elements to using any business mobile application. As an owner, it is important to aim for an elite end-consumer experience.

Audio Business Book

It is undeniable that one of the most important things that business people must do to keep up to date is read business books. However, people with important positions in many companies have to deal with a big problem due to their responsibility positions: lack of time.

I have recently had the opportunity to read some interviews to managers and company directors, where they were asked which was the last business book they have read. And most of them hadn’t read one for a long time, they couldn’t during the day because they didn’t have time, and were very tired to do it at night when they returned home. So we were having a generation of managers, or people with responsibility positions in companies that were not reading business books.

Fortunately for them, there is a big new trend, there are lot of business books that have been recorded to obtain audio business books. Now they can listen to that audio business book when they are traveling to work, or returning home in their car, or while they are doing other tasks, such as while they are doing exercise. In this way, they can keep updated with the latest methods, trends, news about business in general, or the area where they specialize.

I presume if I listen to some similar interviews with business people in the near future, they will say something like: Well, I have not read any business books in the last days or months, but I have listened to lots of them!