When Doing a Phone Interview, What Sound Quality is Best?

When I’m doing an interview by phone I want the sound to be pretty much the same quality on both sides

The way I do it is I record with my Sony player. I save that file as a .wav. Now, the difference between a .wav and an MP3 file, the .wav file is a little bit bigger and a better quality. You can save that .wav file before you convert it onto your computer because you may want to use that if you are going to burn a CD Rom from it and you want to create physical products. So it would be nice to have a better quality recording and you may even want to record your interviews in stereo. I don’t do much physical products anymore so I don’t, but that probably would be good advice. To do your recording when you upload the recording into your Goldwav or your editing software and you can save the file as a stereo file and as a .wav file which is a pretty good quality. Just put that aside and then you can use that if you choose to come out with a physical product.

But I save mine as a MP3-mono. There are numbers to it and it is 22,050 hertz, HZ-mono, 24kpbs, kilobytes per second. Now, this number is really important because the audio terminator product when I upload my finished, edited audio interview, they have where you can upload your edited audio interview onto their service and then it will convert it into that play button. It will not convert it unless you are uploading it at this level; 22,050 hertz-mono, and actually you could do it stereo but it would have be 22,050 hertz, 24 kilobytes per second. So I need to keep it at that rate for my play buttons on the Internet and I’m limited in that way.

Also you want to keep in mind the size of these files. One great thing about audio interviews is that they are viral. You want this great quality sounding recording and you upload it to your sites, these files are going to be huge. You know, the Internet is improving in speed but that may be a 50meg file and people are going to get frustrated if they have to wait an hour to download it, even with high speed Internet access you don’t want your files so huge that it’s going to be delaying people and frustrating people from downloading it.

At this rate that I gave you it’s pretty manageable, the files are not that huge, potentially they can even passed around by email and that’s how I do it.

There is nothing wrong with the quality. The quality is fine. The people who complain about your audio quality, they are more interested in the quality and you have to be able to listen to it, it can’t be so bad that its real distracting, but people really want the information and a just good enough audio recording I think is fine. You can certainly go better and I’ll be the first one to say that I probably should increase the quality and I may do that soon. But for right now, it’s working for me.

Another thing and I’ve heard this before; you know when it sounds so good it’s kind of like a car salesman in three piece suit coming towards you. Sometimes when it doesn’t sound just all perfect and professional that is attractive to people because you’re not out of the ordinary. It should sound like what it would sound like if you’re talking on the phone.

How Long Should an Audio Interview Be?

How long should an audio interview be? One best way to set up your interviews is to separate it into parts. I think it is a good idea for a couple of reasons. Let’s say you want to increase the value of a product. So let’s say a teleseminar goes three hours and you know if I had it as just one file. If I wanted to sell it later and I say, “Okay, if anyone is interested in buying this teleseminar it’s just one audio file or on one DVD, here it is.” I could increase the value and break down the three hour recording into maybe six 30 minute sessions so when you go to a Web site you see Part 1, Part 2, Part 3, Part 4, Part 5, Part 6. It’s easier to download and I think it gives it an increased value by having it in parts.

For the most part if my interviews are over 60 minutes I’ll do a Part 2. So if I have an interview that goes like with John Carlton, I think we went an hour and a half and I broke that up into two parts. If they really go long, then I will make it and I try not to make it any more than an hour, at the most, no more than 70 minutes.

Another reason is I’m pretty sure if you convert a digital MP3 file into an audio CD Rom I think the capacity on those CDs is 70 or 80 minutes. I think its 70 minutes, so if you go over 70 minutes you’ll have to get another CD and if you’re selling a physical product that is going to cost you more money on the duplicating and printing.

Paul Hartoonian, he goes with publicity stuff, and he’s been on a lot of radio interviews, like 2,000 or 3,000 radio interviews. He was saying how he tries to keep his interviews to an hour or less and if it is going to go over an hour he says why don’t we schedule another interview because people’s attention starts to drop off at about an hour.

If I’m doing an interview and I’ve secured it and it’s a pretty big name, I’ll usually tell them to have 90 minutes available. If it’s really going good and I’m not quite finished, I will try my best to keep going. I’ll say, “Look, I’m not quite finished, do you want to keep going or do you want to reschedule?” I’ll give them the choice but sometimes you only have that one time to get that interview.

I’ve had people say we can keep going and I’m able to get the whole interview and I’ve had people ask to reschedule. Anyone who said they would reschedule with me has honored that and rescheduled. So either way will work.

Break Down an Audio Interview Into Segments

How can you break down your audio into segments that can be used as an audio?  I have on my audio clips a page, like once you’re into my site where I have all the listings of all the audios. I have this 45 minute audio recording which is nothing but clips from all my interviews. I learned this when I would edit my own interviews so I would listen to the interview and if I’m listening to something I’m say or if I’m listening to something the expert is saying and he says it with passion and emotion and your ears perk up. Like if you are sitting in a restaurant and you’re listening to back chatter and you hear someone say something that captures your attention and you kind of pay attention a little closer.

There are points in an interview where something really powerful will be said and you can look for those points in an interview and edit them out and use that in a promotion. So all my interviews a lot of them start with a commercial like that, just like in a movie that key high point of the interview and then I have a little music right after, like the signature music. That is just the way I’ve done it ever since the beginning and I think it’s good and kind of adds excitement at the very beginning of the interview and that’s how you do it. Just listen for something.

Just like when you are looking for a headline for a sales letter and let’s say you’re listening to an audio interview for stuff that you’re going to use for the content of your sales letter. Your prospect will write the headline for you many times. So that headline is similar to a promotional piece that you could use to promote the interview.

You can break it up and have 5 or 10 of those pieces all through the interview and string them all together. That is how you do it.

How to Record Digital Audio Without Doing a Phone Interview

Anyone can record an interview by phone using very inexpensive equipment. Here in the use I would recommend you buy a simple microphone that you can pick up at an electronics store like RadioShack.

If you have a computer, you can plug that microphone into your computer’s microphone jack.

Next you look for inexpensive or free software where you just click the play button on your software and you start talking in to your microphone on your computer.

If you’re a practitioner and have expertise you can talk your audio products into the microphone without doing an interview with another person.

And once it’s done, you can save that recording as a digital mp3 file or a wav file.

Then save that file to a folder on your computer. If you choose to you can do some simple editing to the audio file. Once you edit and saved the recorded audio, you now have an audio information product.

You now have valuable information that you own. You have taken ideas and maybe case studies and experience and you’ve captured it forever.

You have got that expertise into an audio recording which can serve you very well.

You can use this recording as a free download to educate potential prospects. You can put the recording on a CD or have it transcribed into a word for word transcript.

Or this expertise can be sold and distributed without actually having to be there or to deliver it face to face or one on one.

Recorded audio is the most powerful marketing took known to man.

Break an Audio Interview Into Parts

If you’re conducting an audio interview with an expert, it’s quite possible that the interview could go for a long time.

Most of my interviews tend to be about an hour in length. I have conducted some though that are two, three or even six hours in length.

Now I could leave these interviews as they are. But I actually think that I would be decreasing the value of the product that way. The reason is that one audio file of say, three hours, has a perceived value. But it has more value if I break it down into six 30 minute sessions.

The files are quicker and easier to download when they are broken down this way.

And it suits my clients need I think a little better.

It’s not unusual for some of my clients to download one part of an interview one day.

And then come back again later to download the rest.

Another reason I tend not to make my files too long is in case I want to convert the format.

When creating products, I sometimes convert digital MP3 files into an audio CD Rom.

Unlike the MP3s, the capacity on those CDs is 70 minutes.

In other words, if I have an interview that goes for 71 minutes, I’d have to use another CD…

Which doesn’t make sense.

I mean when pay more money in duplicating and printing, when through some simple planning, you can avoid doing so?

So, break those interviews into parts.

The people listening to them will appreciate the shorter format…

And so too will your hip pocket.

The Most Extreme Online Services For Recording Audio Interview

I think that my phone and my Sony digital recorder is the most extreme and best way to record audio interviews. There is a great service that one can use to create play buttons for your web site to deliver audio interviews online. I’ve been using this service for six years and that is how I put most of my playable audio on my website where people can listen online.

It’s $29 a month for the service and they’ll host all interviews on their server. They have huge servers that will host all the audio and they have a back panel where you can get to any of your audio. You can create different color buttons. You can create different style buttons. Once you upload an audio you can take some code and send it in an e-mail. There’s a lot of real time saving advantages with this service that I’ve used for years. I would definitely highly recommend it.

There’s probably twenty different solutions. I’m just telling you the way I do it and what works for me, it’s what I’m comfortable with and I think a lot of people are like that, if they learn. I’m sure there’s a lot of people using software, Word versions, from years and years ago. You learn something, you don’t want to have to re-learn it.

So if it works and I’m comfortable with it and I don’t have to invest the time to re-learn some new software, I’m going to stick with what I know and that’s what I’ve been doing in the past; but I’m real happy with this Audio Terminator for my audio interview needs.

What Questions Will Have Maximum Impact in an Audio Interview?

To make a maximum impact in your audio, you want to make sure that your interview is matched to your market. You want to think about, what’s the purpose of the interview? The people listening to it, are they listening to things that they really want to know about, and that’s why you’ve got to do your research. That’s why you’ve got to use an Ask campaign. That’s why you want to dig deep when you’re looking in indexes of books on Amazon, or you’re looking at websites. You’re looking at the bullets.

You absolutely have to be a good listener. Not chiming in. Let them do most of the talking, which is fine, just ask the questions and kind of shut up.

One thing you definitely don’t want to leave off is a call to action. You want to tell your listener what to do, not only at the end. You may want to tell them what to do fifteen minutes into the interview. You may want to tell them what to do thirty minutes into the interview, and you may want to tell them what to do right before the end of the interview.

You want to make an offer. You want to make it risk free. You want to direct them to a website. You want to have them pick up a phone and call you. So, call to action, at the end of that interview, what do you want that listener to do. Tell them what to do. That you should never leave off.

How to Keep the Rights to Your Audio Interview

Can you keep the rights to your audio interviews? There is no reason you would have to give up the publication rights to your audio. I mean why would you? There may be a case where if you got an interview with someone that they said you can’t have the rights to do anything with the interview, but why would they be giving you the interview if they didn’t want promotion. It would be understood that once you have the interview you are going to use that as a tool to get them publicity.

So you are going to have to be in control of the distribution of your interview to get them more business or more notoriety or better distribution. So that part of it if you needed the rights to that interview and you wanted to use it to promote them or use it to sell a product you have to maybe get that as an understanding up front. But I don’t think there is really any reason someone should withhold the publication rights. I guess it all depends. I’ve never had a problem with it in the past.

So for any guy who says they are not going to give you the publication rights there are probably 20 other experts in that field who would be willing to, just move on to someone else. There are plenty of people to interview, plenty of experts. That’s my answer on that; if they aren’t willing to give you the rights then you should find someone else who is.

Timely & Lucrative Audio Interview Ideas

Lucrative to one person may mean something different to another.

There's millions and millions of different topics and niches and products out there.

My niche, the internet marketing crowd and copywriting and marketing niche, it is such a small niche.

Copywriting niche, if you ask ten people on the street, "What is copywriting?" I guarantee you probably out of ten, maybe one may know what copywriting is.

My niche is a very small niche, but there are huge niches out there. One niche that I like within my small niche here is I like business opportunity. It's that saying, "Catch a man a fish, feed him for a day. Teach a man to fish, you feed him for life."

When you're selling a business opportunity on how to make money, or you're selling them a system that he can implement and use to provide for his family for the rest of his life, that has a lot of value. There are a lot of people looking for that. So, I like business opportunity. One of my main products is an HMA Marketing Consulting System. That really is a business opportunity. It teaches you how to be a marketing consultant, and if you take to it and study it and implement it, you could make a nice living doing marketing consulting. So, it's a short cut to the process.

Those type products have a lot of value, and it's great to use audio interviews, expert interviews and testimonial type interviews to promote that type of thing.

So, I would go with business opportunities and you might find some other niches that are even more popular that have a higher demand and say, "Do your research."

A lot of my recordings aren't necessarily business opportunity, but they're information trainings. Copywriting really, it could be a business opportunity, but there's skills like negotiating and copywriting and sales scripting and how to get more referrals. Those are all skill type interviews, and those actually will translate into more money in your pocket.

So, my niche, business skills and business opportunities have been pretty good for me. So, I would stick with something like that, and I would also think about the type of margins when you're creating your information product. What could they sell for?

Business opportunities tend to sell for higher margins. People will pay more for those. People will pay a million dollars. I don't know how much a McDonald's franchise is. Maybe they're two or three million now, or they'll pay a million dollars for a Subway. Franchises are being sold everyday, and these things go for fifty, sixty, seventy, eighty, a million dollars because they're business opportunities.

When people buy into them, they believe that that franchise is going to support them for the rest of their life. So, I would consider something like that with high margin. I absolutely believe that audio can sell high ticket items like that.