Audio Marketing For Profit – The Time Has Come

Many online marketers today are already using audio in their marketing mix. However, the vast majority (even many of the big guns in internet marketing) continue to produce low quality (tacky) audio productions.

Here’s the problem: low quality audio is equally as bad as the used car salesman in the checkered pants and white belt. It’s simply tacky. The good news, is that this is NOT something that is the norm any longer. It is rapidly changing. In fact many internet marketers have realized that the quality of their sound is equally as important as the content of the products that they create.

The solution? Either you outsource your audio to a professional, or you learn to produce great audio yourself.

Just like in the offline world of small businesses, Internet marketers who have already reached a comfortable level of profitability will begin to outsource certain tasks. This will allow them to increase their productivity and focus on revenue-generating processes. The other added benefit of higher quality, because you’re outsourcing to a professional who works in their field of expertise every day.

Some common areas of outsourcing include graphic design, copywriting, web design, video development, and of course … audio production.

In addition, there are different areas of audio production where YOU might want to consider using a specialist . One example is royalty-free music. This kind of music comes with rights to use it on your productions can be available as a catalog (or library), as a single clip, or for those wishing to create their own brand, it is also possible to purchase the exclusive use of a music track. Although in this case you won’t actually own the copyright to the music, you’ll be the only marketer using it in their online marketing audio productions.

Another type of audio specialist is a voice over artist. In addition to radio and television work, many voice over artists are now taking their talents to the internet. This includes e-book audios, podcast intros, voice overs for video, web site introductions and others.

A recording engineer or audio editor can also be hired to clean up or edit your own recordings. Often interviews, seminar recordings, and webinars aren’t polished enough to hit the internet airwaves. An editor will remove the dead spots, balance the different voices, and augment the over-all quality of your recording. Once this is done, it’s now ready for CD or DVD mastering.

If your online business is not yet in a place where outsourcing is an option, all hope is not lost. Any computer can be turned into a digital audio workstation. Software and hardware is available for both macs and pcs. And the best news, is that even some of the software (with basic editing features) is free. Using Audacity (audio recording software), your audio quality will not suffer. Your only limitations are in what audio editing features are available to you. In fact, even Camtasia is capable of producing great audio quality too.

In conclusion, be sure that in every audio you produce, that quality is top-drawer. If you’re unable to outsource, then acquire the tools you need to produce great audio yourself: audio editing software, a great vocal mic, sound card, speakers, and headphones. With some practice you’ll be proud of the results you can produce!

Marketing Tips For Getting Started With Audio Interviews

When it comes to audio interviews, the best marketing tips and ways to get started in my opinion is to just simply do an interview for fun. I think, like public speaking, a lot of people have the fear of getting up in front of people and speaking in public. Well, I bet a lot of people have that same fear just talking on the phone. I’m pretty comfortable just talking on the phone, so I would tell anyone who is afraid of doing an audio interview by phone, the best thing they could do is just do one. Interview your mother. Interview your brother.

You’re going to need some equipment. I would go out and get a digital recorder. You can get one from Radio Shack, or you can go onto eBay. You can go to any electronics store. I got mine from Circuit City, and I’ll talk about the type I’m using.

Buy a device that allows you to record digital audio, and then think about if you’re in a business or you’re in a profession where you have someone that you look up to who is an expert in your industry, just email them and ask them, “Would you be willing to do an interview?” You don’t even have to have an ulterior motive. You can just say you’re practicing with your new digital recorder, and you’d like to learn some stuff from this expert. Just ask them to do an interview.

I think if you can just do one interview, even if it’s for practice, or even if it is something for money and be able to do the interview, be able to record, be able to get the recording off your digital recorder, be able to get it on to your computer, be able to do just a little bit of editing. You don’t even have to know how to do the editing, and be able to convert it into an audio. I’ll be sharing some tools, some online services that will help you do that, that make it very easy.

So, my advice would be just to do one. That is the best way to get started is to just make some movement. So, anyone who is afraid, just get started. Get it going. Do something. Doing nothing isn’t going to do you any good.

7 Ways to Use Website Audio in Your Marketing Arsenal

Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.

In the past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. Now, you can use audio to multiply the impact of your message and create stronger bonds with your visitors.

Audio’s power comes from its ability to engage more of your visitor’s senses. The more senses you engage, the easier it will be to effectively communicate. Instead of just reading your words and looking at your picture, you can communicate with your voice – and the voices of your clients.

The power of audio can be appreciated by comparing the newspaper column version of Tom and Ray Magliozzi’s Car Talk with the program aired each week on National Public Radio. Although the newspaper column and radio program address the same topics, it’s far more fun to listen to Car Talk – where you can experience Tom and Ray’s intonations and phrasing – than to read the same words.

Here are some of the ways you can employ audio on your website:

– Welcoming messages. You can create closer emotional bonds with website visitors by personally welcoming them to your site and introducing some of the features they should explore.

– Testimonials. Audio testimonials are far more powerful that written testimonials, especially if you include a photograph of the individual speaking the testimonial. The next best thing to a face-to-face referral is a recording of a client explaining their satisfaction with your product in their own words.

– Guarantees. Your satisfaction guarantees gain impact when you deliver them in your own voice. Place them on your order form, at the point of sale. People are inherently cautious about ordering products and services from the Internet. Reassure them that their credit card and personal information are safe with you.

– Seminars and teleconferences. Short excerpts about upcoming events can make your event even more appealing. Snippets from past seminars can whet visitors’ appetites for more.

– Tips. Add interest to your site by describing an audio ‘tip of the day’ or ‘tip of the week’ in your own words. Be sure to offer access to previous tips, too.

– Audio postcards. You can include audio invitations and testimonials as links in email sent to clients and prospects. To arrange an audio testimonial, simply provide your client with a phone number and password, and invite them to call up and express their satisfaction with their purchase from you. Audio postcards are a great way to stay in contact with your clients and prospects with an announcement of an upcoming product or service. They are also a quick way to acknowledge a special occasion.

– Streaming audio can be used to allow visitors to playback longer events, like seminars or teleconferences.

When you add audio to your website, allow your visitors to maintain control. Don’t begin playing your message when the webpage loads. Instead, invite visitors to ‘click here’ to hear your voice. Keep your messages as short and concise as possible.

And avoid ‘scripting’ your introductions and guarantees. Write down the key ideas you want to communicate, but deliver them in your own words as conversationally as possible.

Web audio is no longer a futuristic luxury. Web audio is here now and it’s as close as your telephone. It is an affordable and easily added feature that can set you apart from the competition and help communicate your message with added impact.

Importance of Audio Streaming and Video Marketing

For the last few years, many people have developed their interest in video marketing and audio streaming as one of the many ways of increasing the total profits that a business can receive. If you are a business owner, you should pay attention to those terms as they have a lot to offer to your business. For instance, video marketing is all about customer's psychology and it got very less technical effects. Since technology is changing everyday, it is always good that you check on the type of strategies that you make use of in the business environment and go for those that are in line with the new technological requirements.

Online video market has proven to be a reliable and effective strategy when compared to TV marketing. This simply means that you can be able to get video streaming at a relatively low price when compared to the TV marketing as majority of the broadcasters charge a high figure for the advertisements. Publishing an online video is usually free since there are many sites like YouTube that has made this easy for many people.

Despite the fact that it is cheap and affordable for many business owners, it is one of the most effective ways that are in use today. This is especially because a lot of people currently spend most of their time online when compared to sitting in the house watching a TV. This means that online video marketing usually targets more people and you are likely to come across so many clients in the long run when compared to TV marketing which can be less effective and expensive.

The main advantage of online audio streaming and video marketing is the deployed optimality that is very important if you want to achieve your long term dreams by increasing the total profits of the business tremendously. If you get all the needed resources, it is easy for you to make use of all the essential benefits and get an advantaged marketing campaign for the business.

To get the necessary knowledge and launch your video marketing online, you are only required to register on Double Your income.com and get adequate information relating to the various requirements that may be needed and the best strategies to use in choosing the most perfect video marketing option that will be best fitted for your business. This way, you will be guaranteed to increase the total profits of the business tremendously with a very small fee.