Online Radio – 10 Publicity Boosting Shows For Books

Online radio shows are an effective method to reach readers.

Online radio shows provide a fun platform for authors to discuss their books and reach targeted listeners. Free or low-cost, online radio shows are more accessible to pitch than larger stations and allow listeners the ability to stream or download the interview. The author interview can later be downloaded on computers, mobile devices or used for marketing purposes.

There are a lot of online radio shows, but few shows have a professional host, format and content that will attract and retain listeners. Airing weekly or daily, below are ten online radio shows to boost publicity, gain online traffic and maybe sell some books.

AAMBC – Hosted by Tamika Newshouse, president of the African Americans on the Move Book Club, the show interviews authors, industry tips and holds a annual awards show. – Provides interviews and promotions for artists. Many authors go onto the show. A donation is requested.

Authorspeak – Hosted by Michelle Green, the show interviews authors and provides a occasionally has a poetry jam.

Black Author’s Network – Hosted by Ella Curry, owner of EDC Creations. The show covers a wide variety of topics and a consistent presence of black authors discussing books. 3 Chicks On Lit is a Hip, Fun, and Sassy Literary Hour!

Dedan Tolbert Show – Hosted by Dedan Tolbet, the show concentrates on positive relationships and provides relationship advice for listeners. Interviews a variety of individuals. Authors and books are fused into show topics. Airs daily.

From Cover to Cover – Hosted by best selling authors Pat Tucker and Reshonda Tate Billingsley. From Cover to Cover is broadcasted on FM and streamed online. The show provides industry tips, panel discussions and author interviews.

Literary Pizzazz – Hosted by Pam Osbey. The show provides in features authors, publishers, young writers and spoken word artists.

Mz Optimizm – Hosted by Shauna Blaze, Mz. Optimizm. The show covers a variety of topics including business and authors.

Writers Life Chats – Hosted by Kisha Green, Writers Life Chats is a show open to all types of writing. The show provides chats about the writer’s life and offers advice for aspiring writers. Airs weekly.

Use the list to set a foundation for your online radio presence. Check and follow the submission guidelines to pitch a show. Prepare for the interview and provide a great interview. The host provides the platform, but you have to make the interview memorable.

The Most Extreme Online Services For Recording Audio Interview

I think that my phone and my Sony digital recorder is the most extreme and best way to record audio interviews. There is a great service that one can use to create play buttons for your web site to deliver audio interviews online. I’ve been using this service for six years and that is how I put most of my playable audio on my website where people can listen online.

It’s $29 a month for the service and they’ll host all interviews on their server. They have huge servers that will host all the audio and they have a back panel where you can get to any of your audio. You can create different color buttons. You can create different style buttons. Once you upload an audio you can take some code and send it in an e-mail. There’s a lot of real time saving advantages with this service that I’ve used for years. I would definitely highly recommend it.

There’s probably twenty different solutions. I’m just telling you the way I do it and what works for me, it’s what I’m comfortable with and I think a lot of people are like that, if they learn. I’m sure there’s a lot of people using software, Word versions, from years and years ago. You learn something, you don’t want to have to re-learn it.

So if it works and I’m comfortable with it and I don’t have to invest the time to re-learn some new software, I’m going to stick with what I know and that’s what I’ve been doing in the past; but I’m real happy with this Audio Terminator for my audio interview needs.

Online Radio and Advertising

The popularity that the Internet radio enjoys today is not just limited to teenagers, as even the elderly also enjoy listening to it. The Internet has been widely instrumental in connecting the world in more than one way. It allows people to communicate, shop online, learn many different subjects online and do many more things.

It is not too long ago that people were dependent on the local radio for news and other information. Thankfully, those days are over now, and the Internet has facilitated an instant communication that we never imagined earlier.

It was during the mid 90s that the Internet radio started growing, and it had a phenomenal growth, as small and big commercial radio stations started appearing worldwide. It is difficult to ignore today’s radio as a powerful medium for advertising, since the Internet connects millions of people worldwide. Many businesses having realized its potential are already exploiting this novel medium for advertising their product and services.

An ever-increasing number of companies are introducing new channels, giving to their listeners an opportunity to convey their feelings with these radio stations playing music through varied programs, as per the interest of listeners. Now, one can enjoy listening to the latest and even the unreleased albums of their favorite singers from any corner of the world, as long as it has the facility of the net. You can also find the details concerning any particular singer or the writer of the song.

Those people who love sports can listen to live commentary of any ongoing cricket or football match. It is quite usual for radio stations to employ online radio jockeys, who easily connect with the audience while allowing the listeners to convey their opinion or post their comments on the Internet.

Advantages of Internet radio advertising for business owners

  • It enables you to target your audience for advertising the services and products you may be offering.
  • You can get a variety of radio stations to choose from, offering various formats, from oldies to rock, and from talks to news, as required by your business.
  • Advertising through radio is far more economical than advertising through TV, and radio ads are easier and quicker to fabricate. Your audience need not wait for the forthcoming issues, as in case of magazine ads.
  • You can get a wider reach, irrespective of your geographical location, as long as your audience has an Internet connection.

Limitations of the Internet radio advertising

  • Anybody can simply modify your ad and use the same for their purpose. Since these ads are of very short duration, you need to condense your ad without sacrificing its content.
  • Radio ads may have noises appearing in the background, prompting you to run your ad more frequently to make it effective for your prospective clients.
  • As most businesses are interested to advertise during morning and / or evening hours, you may be required to pay more for advertising your business during those hours.

Versatile Online Audio Promotions Generate Traffic!

Proper marketing tactics will help your business to be one step ahead from where it is now.

In case you are looking forward to bigger gains and better prospects it is absolutely essential that you are able to market your company, brand, product or services with great conviction.

When we talk about internet marketing one thing that we come across is the audio marketing as there are many cases wherein it has been proved that this method of marketing is very fruitful. This marketing technique can play a very vital role in marketing campaign as it can drag customers to the website and at the same time you will be able to make good sales.|An improper promotional strategy will not make you increase your business in any way. If you want to earn good money and more or prospective customer,

it is very much essential for you to apply an apt promotional strategies. In order to achieve success, audio marketing is widely used by the experts through web promotions. This kind of promotions can be of great help in conducting appropriate marketing. You will be able to raise your standard of sales as there will be many visitors on your website if you use audio promotions.|It is not possible to make profits without apt mode of promotions. If you want to earn high and attract prospective buyers,

It is important to carry out marketing of your business with exact certainty. Marketing through audios is one of the unique ways of marketing through web. Many old players or online marketing business are opting to initiate with marketing through audio. Application of apt type of marketing strategies is very essential to increase your earning and generate more leads.|If you do not have right kind of promotional techniques at your disposal then progressing ahead with your business becomes difficult.

If you want to have great rewards then it is important that you promote your products, services, business and company with great passion. As there are many online marketers who have been making use of audio marketing it has now become one of the most well liked element of web marketing strategy.

You have boost up your sales by generating good traffic to your webpage and this is possible with audio marketing. A lot number of business organizations these days are opting for internet marketing campaigns to grab the attention of more number of uses to their website.

If you are looking forward to promote your business efficiently proper technique of marketing can be fruitful as it will help you to make high sales and at the same time earn good returns from it. Audio marketing is being considered an important element of web promotions and thus is being opted by many.

Audio marketing will help you to achieve your desired growth of the organization resulting into high profits over a longer period of time.

Use Online Audio to Make a More Personal Connection

Audio can be the perfect vehicle for business owners – especially speakers, trainers, consultants, coaches and other infopreneurs – to distribute their message and promote their business. It makes a stronger connection than just written text, and it's easier to produce than high-quality video.

In the past it was costly and difficult to provide audio online. The Internet was slow, special software was required and the quality was poor. But that's no longer the case. Now it's easy to deliver high quality, fast loading audio content on your website.

Why audio?

Here are some benefits of using audio on your Web site and in other ways:

  • Make a personal connection: Audio creates a more personal connection than written text, because the audience hears your voice.
  • Create an experience: You can combine music, voice, sound effects and more into a richer experience than written text.
  • Portable audio devices: People don't have to listen at their computer, and can do it while multi-tasking.
  • Easy to create: It's easy to record audio – all you need is a microphone.
  • Teach something: Some of your educational material might translate well to audio.
  • Take control: It's relatively easy to record, edit and publish audio yourself.
  • Gain a competitive advantage: Despite these many advantages, most businesses are not using online audio effectively.

Why now?

Three things now make online audio feasible and attractive:

  • Better Tools: There are easy tools for you to create high-quality audio clips and publish them on the Internet. You no longer require specialized complex equipment and software.
  • Broadband Internet: The cost of broadband Internet has decreased, and more and more and more people now have access. In the past the problem with audio was that it took a while to download and streaming audio quality was terrible – a jerky buffered sound. Broadband has now made it possible to have high quality streaming audio and easier download of large audio files.
  • MP3 and embedded players: In the past, there were many different audio formats and players. So it was a bit "hit or miss" as to whether your users could listen to your audio clips. Now this has sorted itself out into two standards: MP3 as the de facto standard for audio files; and HTML5 or Flash as the commonly-used technology for playing audio on Web sites.

What content works best in audio?

There are many types of content you can publish – here are just a few:

  • Articles : Read your newsletter articles out loud.
  • Teleseminars : Record your teleseminars and publish the recordings.
  • Webinars : If your webinars aren't highly visual, you can publish them as audio as well.
  • CD extracts : If you have already created CD products, convert them into downloadable MP3 files.
  • Interviews : Interview other experts, or ask them to interview you.
  • Book reviews : When you finish reading a book, record a brief book review.
  • Presentations : Record your workshops, seminars and other presentations.
  • Consulting sessions : Record private coaching, mentoring or consulting sessions.
  • Audio books : Read your book out loud to convert it into an audiobook.
  • New material : Create brand-new material!